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Fintech has revolutionized personal finance, introducing innovative tools that offer unprecedented access, efficiency, and security in managing finances. This chapter explains fintech's personal finance applications, from intuitive budgeting apps and advanced robo-advisors to peer-to-peer payment platforms. It articulates how these tools have shifted the control and management of finances into the hands of consumers, providing real-time financial data, customized investment strategies, improved credit scores, and streamlined transactions that eliminate the need for traditional intermediaries. Furthermore, this chapter features a select list of FinTech50 firms and highlights how individuals can leverage their services. This comprehensive guide is invaluable for individuals seeking to leverage fintech for personal finance optimization and for professionals keen on understanding and navigating the rapidly evolving fintech landscape.