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In this paper a conception of the model for learning scenario determination is presented. We define the learning scenario as a sequence of the hypermedia pages, representing particular knowledge units, and tests related to them. The scenario determination is a dynamic process that begins when a new student takes up a course. The opening scenario for this student is chosen as the consensus of the final scenarios of the students, who have already finished this course, and who belong to a class of the learners similar to the new one. We have elaborated the consensus‐based procedure for the scenario determination. Since this procedure operates on a set of similar learners, we have developed the conceptions of learner’s profile and students’ classification. The learner’s profile is proposed to include the attributes describing students’ personal data (as name, birthday etc.), their cognitive and learning styles as well as their usage data (represented by the learning scenarios). The students’ classification is based on a set of the basic attributes that seem to influence the learning effects. Their significance is verified during the learning process. We have also elaborated the procedure of reducing undistinguishable values of the attribute and removing useless attributes from the set of basic attributes. A learning procedure proposed, describes generally the situations when the scenario is modified, and the methods used for its modification.

Churn prediction is a very important task for successful customer relationship management. In general, churn prediction can be achieved by many data mining techniques. However, during data mining, dimensionality reduction (or feature selection) and data reduction are the two important data preprocessing steps. In particular, the aims of feature selection and data reduction are to filter out irrelevant features and noisy data samples, respectively. The purpose of this paper, performing these data preprocessing tasks, is to make the mining algorithm produce good quality mining results.

Based on a real telecom customer churn data set, seven different preprocessed data sets based on performing feature selection and data reduction by different priorities are used to train the artificial neural network as the churn prediction model.

The results show that performing data reduction first by self-organizing maps and feature selection second by principal component analysis can allow the prediction model to provide the highest prediction accuracy. In addition, this priority allows the prediction model for more efficient learning since 66 and 62 percent of the original features and data samples are reduced, respectively.

The contribution of this paper is to understand the better procedure of performing the two important data preprocessing steps for telecom churn prediction.

This study tests the cultural invariance in Latin America utilizing a sample of four representative countries – Argentina, Colombia, Mexico, and Venezuela. With the participation of 915 individuals, samples were contrasted along seven cultural values (Schwartz, 1994) dictating the relationship of individuals with the society at large. Results challenge general notions conceiving of Latin America as a homogeneous bloc. Rather, outcomes indicate the presence of significant cultural disparities, adding to previous research by showing sample differentials in (1) mean importance ratings on values governing the behaviors of individuals beyond organizational settings and (2) the way values are behaviorally specified among samples. Findings are discussed in terms of restrictions in generalizing theories and managerial practices in the region. Avenues for future research are also highlighted.