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The development of the next Web 3.0 digital generation will be built on a decentralized society and blockchain technologies such as non-fungible tokens (NFTs) and “soulbound tokens” (SBTs). These technologies will enable a digital proof of personhood that would make it possible for people to differentiate themselves through their unique credentials and reputation. SBTs can include unique information relating to the user’s identity that can enhance consumer’s self-perception, uniqueness and reputation building. The literature remains scant on the underlying consequences of SBTs from a consumer behavior perspective, and consequently the implications for brands given rising egocentric consumer needs which this study addresses.

This study adopted an exploratory approach using in-depth interviews with experts to increase our understanding related to SBTs, and their potential impact on consumers’ behaviors and brands’ marketing strategies.

The findings unveiled an SBT-led egocentrism cycle comprising the following stages: penetration and proliferation of SBTs, consumers’ need for uniqueness and differentiation, brand’s reputation, brand’s personality matching, brand-based NFTs’ characteristics and shift in the competitive landscape for both consumers and brands.

This research is among the first to study SBTs and their potential impact in the Web 3.0 environment where digital identities and ownership are decentralized and authentic.

This study investigates theoretical relationships among personality characteristics, preferences for different types of rewards and the propensity to choose a job in auditing by management-related higher education students. Specifically, the authors consider motivation, locus of control (internal and external) and self-efficacy (SE) as personality characteristics and financial, extrinsic, support and intrinsic as types of rewards.

Data were collected through a questionnaire targeted at management-related higher education students in Portugal. Partial least squares structural equation modelling was used to analyse the data.

The full sample results show that different types of motivation, locus of control and SE are related to different reward preferences. The authors also find a positive association between a preference for extrinsic rewards and the propensity to choose a job in auditing. Moreover, when the authors consider the role of working experience in the model, the authors find that the reward preferences that drive the choice of an auditing job differ according to that experience.

This study enriches the literature by assessing preferences for different types of rewards, considering multiple personality characteristics and a comprehensive set of rewards. Furthermore, the authors identify the reward preferences that drive the choice of an auditing career. This knowledge empowers auditing firms to devise recruitment strategies that resonate with candidates’ preferences, which boosts the capacity of these companies to attract new auditors.

The aim of this empirical study is to identify the relationship between student accommodation characteristics (SACs) and academic performance (AP). SACs, considered as the single independent variable, were divided into three further constructs: perceived location advantage (PLA), perceived facilities (PFs) and perceived safety and security (PSS). This study also intends to uncover the mediating role of perceived overall satisfaction (POS) over the direct relationships.

The study used a cross-sectional quantitative survey methodology to investigate the hypothesized relationships based on 384 sample responses (n) selected using purposive sampling techniques from six Scottish universities. The study used IBM SPSS version 29 and partial least squares-structural equation modeling version 4 for descriptive statistics and for testing the hypotheses, respectively.

Based on survey responses and the application of proper statistical measures, this study found that all three independent constructs (PLA, PFs and PSS) have a significant positive association with the dependent variable, AP. The mediator (POS) was also found to be positively correlated with AP. Furthermore, this study identified that POS can partially mediate all three direct relationships.

By extending and validating current theories such as satisfaction frameworks, student engagement models and servicescape psychology, this study can significantly advance the current state of the literature. It highlights how crucial holistic satisfaction can mediate the association between academic achievement and the features of student housing. The results provide theoretical justification for incorporating accommodations into planning and policy for education. Additionally, by emphasizing on the crucial elements that enhance students’ well-being and academic achievement, such as location, safety, aesthetics and extensive support services, the study offers significant management insights.

This study aims to identify how Spanish consumers’ extrinsic preferences for food have evolved by examining the extant literature on food preferences in Spain, focusing on food-related attributes and food-related values.

This study is based on a synthetic review of the extant academic literature on Spanish consumer preferences for food-related attributes and food-related values from the mid-20th to the 21st century. This study uses key economic and social milestones that are most likely to influence food value chain actors to show how consumer preferences have evolved over the study period.

Spanish consumer food attribute preferences expanded as the food sector of the nation continued to grow, and value preferences showed a similar pattern from the mid-20th to the 21st century. The drivers of these preferences were trust, lifestyle, education (campaigns), sociodemographic factors and purchasing power.

Evaluating the extant literature’s contribution to consumer preferences for food-related attributes and values is important because it can aid in understanding the hierarchy and variety of consumers’ food preferences as well as the factors that drive these preferences. To the best of the authors’ knowledge, this study is the first to explore how Spanish consumer preferences evolved between the mid-20th and 21st centuries.