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Publication date: 24 August 2010

Sally Dibb

3589

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Strategic Direction, vol. 26 no. 9
Type: Research Article
DOI:
ISSN: 0258-0543

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Publication date: 14 November 2016

John M. Rudd, Matti Jaakkola and Greg W. Marshall

1591

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European Journal of Marketing, vol. 50 no. 12
Type: Research Article
DOI:
ISSN: 0309-0566

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