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Article
Publication date: 12 March 2024

Luigi Piper, Lucrezia Maria de Cosmo, M. Irene Prete, Antonio Mileti and Gianluigi Guido

This paper delves into evaluating the effectiveness of warning messages as a deterrent against excessive fat consumption. It examines how consumers perceive the fat content of…

Abstract

Purpose

This paper delves into evaluating the effectiveness of warning messages as a deterrent against excessive fat consumption. It examines how consumers perceive the fat content of food products when presented with two distinct label types: (1) a textual warning, providing succinct information about the fat content, and (2) a pictorial warning, offering a visual representation that immediately signifies the fat content.

Design/methodology/approach

Two quantitative studies were carried out. Study 1 employed a questionnaire to evaluate the efficacy of textual and pictorial warning messages on high- and low-fat food products. Similarly, Study 2 replicated this comparison while incorporating a neuromarketing instrument to gauge participants’ cerebral reactions.

Findings

Results indicate that pictorial warnings on high-fat foods significantly deter consumers’ purchasing intentions. Notably, these pictorial warnings stimulate the left prefrontal area of the cerebral cortex, inducing negative emotions in consumers and driving them away from high-fat food items.

Originality/value

While the influence of images over text in shaping consumer decisions is well understood in marketing, this study accentuates the underlying mechanism of such an impact through the elicitation of negative emotions. By understanding this emotional pathway, the paper presents fresh academic and managerial perspectives, underscoring the potency of pictorial warnings in guiding consumers towards healthier food choices.

Highlights

 

  1. Textual warnings do not seem to discourage high-fat product consumption.

  2. A pictorial warning represents the fat content of an equivalent product.

  3. Pictorial warnings decrease the intention to purchase a high-fat product.

  4. Pictorial warnings determine an increase in negative emotions.

Textual warnings do not seem to discourage high-fat product consumption.

A pictorial warning represents the fat content of an equivalent product.

Pictorial warnings decrease the intention to purchase a high-fat product.

Pictorial warnings determine an increase in negative emotions.

Details

British Food Journal, vol. 126 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 25 November 2020

Luigi Piper, Andrea Sestino and Gianluigi Guido

The main purpose of this research is to evaluate Gluttony's role in consumers' compulsive buying behaviour. Specifically, the authors want to identify the main psychological…

Abstract

Purpose

The main purpose of this research is to evaluate Gluttony's role in consumers' compulsive buying behaviour. Specifically, the authors want to identify the main psychological antecedents of the construct (expressed with the Big Five) and the moderating effects of shopping motives (in the two dimensions hedonism and utilitarianism).

Design/methodology/approach

The hypotheses were tested by applying survey data from 335 participants to a mediation model with a moderator.

Findings

The results show that consciousness adversely affects gluttony, while neuroticism has a positive impact on it. Gluttony, in turn, mediates the relationship between these personality traits and compulsive buying behaviour. Finally, contrary to what might be expected, only utilitarianism accentuates the effect of gluttony on compulsive buying behaviour.

Practical implications

Using these results, managers and policymakers can create more effective strategies for their commercial or awareness initiatives.

Originality/value

This study clarifies the role of gluttony in consumer behaviour by identifying the underlying personality traits.

Details

British Food Journal, vol. 123 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Open Access
Article
Publication date: 5 October 2021

Luigi Piper, Antonio Mileti, M. Irene Prete and Gianluigi Guido

The purpose of this research is to demonstrate the effectiveness of pictorial warning labels that leverage the risk of obesity as a deterrent against alcohol abuse. It evaluates…

1142

Abstract

Purpose

The purpose of this research is to demonstrate the effectiveness of pictorial warning labels that leverage the risk of obesity as a deterrent against alcohol abuse. It evaluates the impact of three different kinds of warning labels that can potentially discourage alcoholic drinking: (1) a claim, in text format, that cautions consumers about the product (i.e. a responsibility warning statement); (2) a textual warning label, text-format information on the content of the product or the consequences of excessive consumption (i.e. a synthetic nutritional table); (3) a pictorial warning label, an image depicting a food product with a caloric content equivalent to that of an alcoholic beverage.

Design/methodology/approach

In Study 1, a 2 × 2 × 2 factorial design is used to evaluate the intention to buy different alcoholic cocktails. The stimuli comprised two cocktails that are similar in alcoholic volume, but different in their caloric content. The images of the products were presented across eight warning label conditions and shown to 480 randomly selected Italian respondents who quantified their intention to buy the product. In Study 2, a different sample of 34 Italian respondents was solicited with the same stimuli considered in Study 1, and neuropsychological measurements through Electroencephalography (EEG) were registered. A post hoc least significance difference (LSD) test is used to analyse data.

Findings

The results show that only the presence of an image representing an alcoholic beverage's caloric content causes a significant reduction in consumers' purchase intentions. This effect is due to the increase in negative emotions caused by pictorial warning labels.

Originality/value

The findings provide interesting insights on pictorial warning labels, which can influence the intention to purchase alcoholic beverages. They confirmed that the use of images in the warning labels has a greater impact than text, and that the risk of obesity is an effective deterrent in encouraging consumers to make healthier choices.

Details

British Food Journal, vol. 123 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Book part
Publication date: 7 October 2019

John Higley

History teaches that agreement about the distribution of valued things is seldom deep or widespread in large populations. When distributive issues rise to clear public…

Abstract

History teaches that agreement about the distribution of valued things is seldom deep or widespread in large populations. When distributive issues rise to clear public consciousness, the tendency is towards civil strife. Stable democratic institutions are rarely the result of all or even most social actors cooperating voluntarily, peacefully and with adequate information; nearly always, they are the products of shrewd decisions made by those who are seriously influential – elites. Elites must trust each other to manage politics in ways that prevent distributive issues from reaching acute degrees that impel power seizures. But can elite trust be sustained in advanced post-industrial conditions? The question arises because of steadily declining needs for many kinds of work, exacerbated by large migrations from non-Western countries and a resulting insecurity that populists exploit divisively for political gain. They act as pied pipers offering delusive enticements, making irresponsible promises and exhibiting disdain for rule of law. Disinclined to deal realistically with, or even acknowledge, long-term post-industrial problems of work, populists erode elite trust and weaken the basis of stable democratic institutions.

Details

Elites and People: Challenges to Democracy
Type: Book
ISBN: 978-1-83867-915-6

Keywords

Article
Publication date: 19 June 2018

Teresa Donateo, Antonio Ficarella and Luigi Spedicato

This paper addressed some critical issues in the development of hybrid electric powertrains for aircraft and propose a design methodology based on multi-objective optimization…

Abstract

Purpose

This paper addressed some critical issues in the development of hybrid electric powertrains for aircraft and propose a design methodology based on multi-objective optimization algorithms and mission-based simulations.

Design/methodology/approach

Scalable models were used for the main components of the powertrain, namely, the (two stroke diesel) engine, the (lithium) batteries and the (permanent magnet) motor. The optimization was performed with the NSGA-II genetic algorithm coupled with an in-house MATLAB tool. The input parameters were the size of engine, the hybridization degree and the specification of the battery (typology, nominal capacity, bus voltage, etc.). The outputs were electric endurance, additional volume, performance parameters and fuel consumption over a specified mission.

Findings

Electric endurance was below 30 min in the two test cases (unmanned aerial vehicles [UAVs]) but, thanks to the recharging of the batteries on-board, the total electric time was higher. Fuel consumption was very high for the largest UAV, while an improvement of 11 per cent with respect to a conventional configuration was obtained for the smallest one.

Research limitations/implications

The research used a simplified approach for flight mechanics. Some components were not sized in the proposed test cases.

Practical implications

The results of the test cases stressed the importance of improving energy density and power density of the electric path.

Social implications

The proposed methodology is aimed at minimizing the environmental impact of aircraft.

Originality/value

The proposed methodology was obtained from the automotive field with several original contributions to account for the aircraft application.

Details

Aircraft Engineering and Aerospace Technology, vol. 90 no. 5
Type: Research Article
ISSN: 1748-8842

Keywords

Abstract

Details

Arts and Academia
Type: Book
ISBN: 978-1-83867-730-5

Article
Publication date: 1 December 1964

National Library Week was first launched in America in the spring of 1958 with the slogan “Wake Up and Read”. It is now an established, continuing, year‐round programme to help…

Abstract

National Library Week was first launched in America in the spring of 1958 with the slogan “Wake Up and Read”. It is now an established, continuing, year‐round programme to help build a reading nation and to spur the use and improvement of libraries of all kinds. The sponsors seek the achievement of these objectives because they are the means of serving social and individual purposes that are immeasurably larger.

Details

New Library World, vol. 66 no. 6
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 1 March 1980

Earlier in the year, during the national steel industry strike, the House of Lords overturned a judgment of Lord Denning, MR, that sections of the industry unaffected by the trade…

Abstract

Earlier in the year, during the national steel industry strike, the House of Lords overturned a judgment of Lord Denning, MR, that sections of the industry unaffected by the trade dispute could be regarded as outside the Act and its amendments and that unions could be restrained in their application of immune activities to those firms. The decision apart, their Lordships in delivering judgment reaffirmed that only Parliament had power to make the Law; it was not the function of Judges to do this, their's to interpret and apply the Law. In strict legal terms and applying to statutes and statutory instruments, this is true; but in the widest sense, judges have been making law for centuries. Otherwise, from whence cometh the Common Law, one of the wonders of the world, if not from the mouths of H.M. Judges. Much of it is now enshrined in statute form, especially Criminal Law, but initially it was all judge‐made. In most systems of human control and function, complete separation is rarely possible and when attempted the results have not been conspicuously successful.

Details

British Food Journal, vol. 82 no. 3
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 1 April 1964

LIBRARIANS in Britain stand at the threshold of great possibilities. Having passed through the ages of the ecclesiastical library, the rich collector's private library, the…

Abstract

LIBRARIANS in Britain stand at the threshold of great possibilities. Having passed through the ages of the ecclesiastical library, the rich collector's private library, the academic institutional library, and the rate‐supported public library—all general libraries —they have reached the age of the special library. The next will be that of the co‐ordinated, co‐operative library service.

Details

New Library World, vol. 65 no. 10
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 1 December 1964

NATIONAL Library Week was first launched in America in the spring of 1958 with the slogan “Wake Up and Read”. It is now an established, continuing, year‐round programme to help…

Abstract

NATIONAL Library Week was first launched in America in the spring of 1958 with the slogan “Wake Up and Read”. It is now an established, continuing, year‐round programme to help build a reading nation and to spur the use and improvement of libraries of all kinds. The sponsors seek the achievement of these objectives because they are the means of serving social and individual purposes that are immeasurably larger.

Details

New Library World, vol. 66 no. 12
Type: Research Article
ISSN: 0307-4803

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