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This study aims to take advantage of exporters’ product codes and examine the effects of government subsidization on corporate product strategies by focusing on the dimension of product differentiation.

This study uses harmonized system (HS) product codes to construct a novel measure of product differentiation among a sample of Chinese exporters during 2000–2012. It uses propensity score matching to construct a comparable sample of control firms for exporters receiving government subsidies, and then a difference-in-differences (DID) analysis is conducted.

This study finds that product differentiation decreases immediately upon receiving a government subsidy. This finding suggests that in an emerging market, firms use their subsidy to imitate competitors rather than increase innovation. Further analyses show that this effect is concentrated among wholly foreign-owned enterprises and firms that focus on general trade rather than processing trade. In addition, the authors find some evidence that government subsidization leads to an increase in the number of product lines and decreases in domestic value added and export product quality.

This study constructs a novel measure of product differentiation for a large sample of Chinese exporters and provides insights that government subsidization can affect corporate product strategies.

The authors investigate the varying impact of three categories of conflicting consumer reviews (i.e. conflicting opinions on attributes of a product item, conflicting ratings of an item and the intensity of conflicting reviews of an item) on the potential customers' perceived informativeness, which is expected to affect the perceived correct purchase.

To test their proposed hypotheses, the authors conducted an experiment using a 2 × 2 × 2 factorial design for each conflict type comprising two levels (low vs high).

The results of this study found that conflicting opinions on product attributes can enhance potential customers' perceptions of informativeness and subsequent correct purchase decisions while conflicting ratings and the intensity of conflicting reviews can diminish potential customers' perceptions of informativeness. In addition, conflicting ratings negatively moderate the effect of conflicting attributes on perceived informativeness such that the positive effect of conflicting attributes on perceived informativeness will be less prominent when conflicting ratings are present (vs absent).

While potential customers are browsing product descriptions, reviews and comments from other purchasers are also playing a role in influencing a potential customer's purchase decision. However, given the different experiences and temperaments of individuals, the subjective remarks and ratings of individuals are sometimes inconsistent or even conflicting, which can lead to confusion among potential customers. The authors categorize the positive or negative effects of the three conflicting reviews based on the two dimensions of ease of capture and product diagnosticity. The findings can help platforms optimize the display of product reviews to help potential customers make more accurate purchase decisions.

Mining user-concerned actionable and interpretable hot topics will help management departments fully grasp the latest events and make timely decisions. Existing topic models primarily integrate word embedding and matrix decomposition, which only generates keyword-based hot topics with weak interpretability, making it difficult to meet the specific needs of users. Mining phrase-based hot topics with syntactic dependency structure have been proven to model structure information effectively. A key challenge lies in the effective integration of the above information into the hot topic mining process.

This paper proposes the nonnegative matrix factorization (NMF)-based hot topic mining method, semantics syntax-assisted hot topic model (SSAHM), which combines semantic association and syntactic dependency structure. First, a semantic–syntactic component association matrix is constructed. Then, the matrix is used as a constraint condition to be incorporated into the block coordinate descent (BCD)-based matrix decomposition process. Finally, a hot topic information-driven phrase extraction algorithm is applied to describe hot topics.

The efficacy of the developed model is demonstrated on two real-world datasets, and the effects of dependency structure information on different topics are compared. The qualitative examples further explain the application of the method in real scenarios.

Most prior research focuses on keyword-based hot topics. Thus, the literature is advanced by mining phrase-based hot topics with syntactic dependency structure, which can effectively analyze the semantics. The development of syntactic dependency structure considering the combination of word order and part-of-speech (POS) is a step forward as word order, and POS are only separately utilized in the prior literature. Ignoring this synergy may miss important information, such as grammatical structure coherence and logical relations between syntactic components.