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Two interrelated theoretical schemes on leadership are presented in this paper. One is the Chinese CPM leadership behavior model, and the other, the Chinese implicit leadership theory. The CPM model recognizes three factors: Moral Character (“C” factor), Performance (“P” factor) and Maintenance (“M” factor). The Chinese implicit theory on leadership differentiates four trait factors: Personal Morality, Goal Efficiency, Interpersonal Competence, and Versatility. As such, it corresponds well with the CPM theory’s three-factor model. Both of these studies point to the salience of a cultural aspect. It has been demonstrated in the Chinese cultural context that the Chinese still place key importance on the moral character of their leaders and their behavior.

The five articles in this section of Volume 3 help us understand the extent to which national and/or corporate culture influences leadership processes. Viewed in their totality it is impressive that while all these chapters report the results of empirical research, each is theoretically based and will likely contribute to both the practice of global leadership as well as theory development. While the chapters vary in terms of theory development from the embryonic to the mature, they all contribute to our understanding of the intersection between culture and leadership. From my perspective, there are quite a few unexpected results. I was also struck by the variety of research topics and methodological approaches. Perhaps I should not have been surprised given the breadth of countries and employment bases of these scholars. They represent universities, institutes and multinational corporations in China, England, New Zealand, Holland, Korea, United States, Hong Kong, Singapore, and Switzerland.

Unless one keeps rowing the boat forward, the current will take you backward. You cannot stand still, only go forward or backward (An Old Chinese Proverb).The currents of globalization continue to accelerate. As the old Chinese proverb says, you cannot stand still in the face of these currents, only go backward or forward. In the face of the multiple currents driving globalization, the accelerated movement toward market economies globally, the continued geo-political flash points and risks globally, the weakening of confidence in corporate governance globally, the continued derailment of leaders globally, all beg for deeper understanding of global leadership processes. All involved in delivering, developing and studying global leadership need to be rowing faster and smarter and with better conceptual, measurement and behavioral tools and processes.

Purpose – Extensive research in the area of consumer behavior has documented the “Country of Origin Effect,” which identifies country of origin as an important decision variable in evaluating products and services. Past research has mostly assumed that country of origin effect is driven by the performance of the products originating in that country. However, consumers can also form opinions about countries based on exposure to information that is unrelated to the product and may have roots in macro factors such as history, culture, and politics. These emotions, while extraneous to the product, can also influence product evaluations along with performance-related country information.Design/methodology/approach – This review examines research addressing both performance and emotional perceptions related to country of origin.Findings – This review presents an integrating framework termed “Nation Equity” to systematically understand and examine the influence of various dimensions of country of origin on consumer decision making.

While there is strong agreement that globalization is spreading rapidly, there is no agreement on what globalization actually means and how it is measured. Giddens (1999) defines globalization as “the worldwide interconnection at the cultural, political, and economic level resulting from the elimination of communication and trade barriers.” He further defines it as “…a process of convergence of cultural, political, and economic aspects of life” (reported in Inkpen & Ramaswamy, 2006, p. 13). Govindarajan and Gupta (2001) define globalization as “growing economic interdependence among countries as reflected in increasing cross-border flows of three types of entities: goods and services, capital, and know-how” (p. 4).