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Presents two questionnaires for measuring service quality. Derived from the SERVQUAL instrument, they have been field tested on around 100 subjects. The adapted questionnaires are shorter and more flexible when compared with SERVQUAL. They may be used separately or in combination. One questionnaire is given to consumers of the service and the other may be given to the service providers. Comparing results from the two groups can help shape the service quality strategy of the provider. Although describing a hospitality application, the approach to adapting SERVQUAL can be followed in other service contexts. Further introduces the concept of “decentring” in a quality context i.e. perceiving the service from the consumer’s viewpoint. Using the two adapted questionnaires helps service providers see quality from the customer’s perspective and so promote customer focus.

The purpose of this paper is to evaluate multiple criteria and sub‐criteria of e‐SQ with the interdependence perspective, utilising three phases of measurement for the proposed e‐SQ evaluation.

The paper utilises literature reviews to address the question of interdependence in the context of e‐SQ and constructs an interdependent network structure for e‐SQ evaluation. Then a method and three phases of measurement are proposed that combine the consistent fuzzy preference relations method with the analytic network process (ANP) technique, to evaluate e‐SQ by using senior experts who work at travel web site companies as research participants.

First, this study discovered the interdependence perspective of criteria and sub‐criteria for e‐SQ evaluation. Second, it was found out that the weights of criteria and sub‐criteria have reverse situations after considering the interdependence perspective. Third, the findings indicate that the interdependence perspective among criteria and sub‐criteria should be taken into consideration, and the authors remind practitioners of the need to implement overall improvements instead of independently addressing each criterion or sub‐criterion of e‐SQ individually.

The authors propose a scientific and systematic method for e‐SQ evaluation that can enable managers of online web sites to determine the important factors, and further to achieve total e‐SQ control management. Moreover the proposed method can deal with imprecise information when evaluating e‐SQ, as well as considering interdependent relationships among factors, and is thus faster and more efficient at addressing the inconsistency problems involved in multiple decision making than conventional methods.

This chapter critically examines the implications of different pedagogical perspectives, approaches, and strategies for the design and implementation of technology-enhanced learning. The key tenets of different pedagogical perspectives are unpacked, including behaviorism, cognitivism, constructivism, socio-constructivism, and connectivism, with reference to how technology can be used to instantiate them. A range of different pedagogical approaches, including collaborative learning, problem-based learning, inquiry-based learning, constructionist learning, design-based learning, and games-based learning are discussed in relation to the use of technology and the previously identified pedagogical perspectives. Pedagogical strategies at a more instantaneous level are also considered, as are the goals of technology-enhanced learning in terms of promoting authentic and meaningful learning. The critical role of the teacher when applying pedagogies using technology, as well as associated issues, are discussed throughout.

It is desirable that shape appeal in craft design takes people's cultural and emotional influencers into consideration. Five Royal Lords worship, prevalent in the southwest coastal part of Taiwan and a source of religious and spiritual support to the local residents, offers such a shape appeal. This study takes the design of Taiwan's cultural handicrafts as the main point of discussion and uses Kansei engineering with semantic technique to promote the linkage between shape and the mental image of the Five Royal Lords' headwear. There are only two types of traditional headwear for the Five Royal Lords: the Imperial Crown and Lord Crown, despite the different personal characteristics of the five deities. This study aims to design a crown for each that matches their individuality.

In the first stage of the research process, the Kawakita Jiro method was used to arrive at appropriate descriptions representative of the deities' individuality. Fuzzy set theory was then applied to convert the relationship between the representative descriptions and headwear shape features into a quantitative one, after which the headwear could be redesigned and validated.

The study results show that: (1) analysis of the relationship between shape features and representative deity descriptions offered guidance to the redesign. (2) A method combining fuzzy theory and description terms could generate quantitative data that helped to provide design suggestions and result validation, supporting both scientific rationality and designers' sensibility. (3) The validation revealed that the redesigned headwear was better than the original headwear.

The study successfully established a design and development process featuring collaboration by folklore experts, designers, craftspeople and worshippers, and helping to promote new cultural product development. The success of the research process can serve as a reference to the development of other different products with shape features.