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1 – 8 of 8Diem-Trang Vo, Long Thang Van Nguyen, Duy Dang-Pham and Ai-Phuong Hoang
Artificial intelligence (AI) allows the brand to co-create value with young customers through mobile apps. However, as many brands claim that their mobile apps are using the most…
Abstract
Purpose
Artificial intelligence (AI) allows the brand to co-create value with young customers through mobile apps. However, as many brands claim that their mobile apps are using the most updated AI technology, young customers face app fatigue and start questioning the authenticity of this touchpoint. This paper aims to study the mediating effect of authenticity for the value co-creation of AI-powered branded applications.
Design/methodology/approach
Drawing from regulatory engagement theory, this study conceptualize authenticity as the key construct in customers’ value experience process, which triggers customer value co-creation. Two scenario-based online experiments are conducted to collect data from 444 young customers. Data analysis is performed using ANOVA and Process Hayes.
Findings
The results reveal that perceived authenticity is an important mediator between media richness (chatbot vs AI text vs augmented reality) and value co-creation. There is no interaction effect of co-brand fit (high vs low) and source endorsement (doctor vs government) on the relationship between media richness and perceived authenticity, whereas injunctive norms (high vs low) strengthen this relationship.
Practical implications
The finding provides insights for marketing managers on engaging young customers suffering from app fatigue. Authenticity holds the key to young customers’ technological perceptions.
Originality/value
This research highlights the importance of perceived authenticity in encouraging young customers to co-create value. Young customers consider authenticity as a motivational force experience that involves customers through the app’s attributes (e.g. media richness) and social standards (e.g. norms), rather than brand factors (e.g. co-brand fit, source endorsement).
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Ba-Thanh Vu, Hung Le-Quang and Qi-Chang He
The phase-field method of interfacial damage is used to simulate the damage in composite structures containing the brittle orthotropic materials and their interface.
Abstract
Purpose
The phase-field method of interfacial damage is used to simulate the damage in composite structures containing the brittle orthotropic materials and their interface.
Design/methodology/approach
In the brittle fracture modeling, the strain tensor is decomposed into positive and negative parts characterizing tension and compression behaviors. By requiring an elastic energy preserving transformation involving the elastic stiffness tensor, these two strain parts must satisfy the orthogonality condition in the sense that the elastic stiffness tensor responds as a metric. However, most of the recent phase-field methods for brittle fracture do not verify this orthogonality condition. Additionally, to describe the damage in structures with anisotropic phases, recent studies have used multiple phase-field variables, with each preferential orientation represented by a phase-field variable to describe the bulk damage of component materials. This approach increases the complexity of simulation procedure. These disadvantages motivate the present study aimed at enhancing the simulation method.
Findings
The present study improves the phase-field method of interfacial damage by (1) incorporating the strain orthogonality condition into the phase-field method; (2) using only one phase-field variable instead of multiple phase-field variables to simulate damage in component orthotropic phases; and (3) investigating the interaction between interfacial damage and bulk damage as well as the effect of orientation tensor of preferential orientation in each orthotropic phase and the interfacial parameters on crack branching in composite structures.
Originality/value
Through several simulation examples, the present simulation method is proven to be accurate, effective, and helps the simulation process simpler than previous relevant methods.
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Iryna Alves, Bruno Gregório and Sofia M. Lourenço
This study investigates theoretical relationships among personality characteristics, preferences for different types of rewards and the propensity to choose a job in auditing by…
Abstract
Purpose
This study investigates theoretical relationships among personality characteristics, preferences for different types of rewards and the propensity to choose a job in auditing by management-related higher education students. Specifically, the authors consider motivation, locus of control (internal and external) and self-efficacy (SE) as personality characteristics and financial, extrinsic, support and intrinsic as types of rewards.
Design/methodology/approach
Data were collected through a questionnaire targeted at management-related higher education students in Portugal. Partial least squares structural equation modelling was used to analyse the data.
Findings
The full sample results show that different types of motivation, locus of control and SE are related to different reward preferences. The authors also find a positive association between a preference for extrinsic rewards and the propensity to choose a job in auditing. Moreover, when the authors consider the role of working experience in the model, the authors find that the reward preferences that drive the choice of an auditing job differ according to that experience.
Originality/value
This study enriches the literature by assessing preferences for different types of rewards, considering multiple personality characteristics and a comprehensive set of rewards. Furthermore, the authors identify the reward preferences that drive the choice of an auditing career. This knowledge empowers auditing firms to devise recruitment strategies that resonate with candidates’ preferences, which boosts the capacity of these companies to attract new auditors.
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Wenguang Zhou, Rupeng Zhu, Fengxia Lu, Wenzheng Liu and Jingjing Wang
This study aims to research the time-varying mesh stiffness (TVMS) model for orthogonal face gear drives considering elastohydrodynamic lubrication (EHL) and provide a theoretical…
Abstract
Purpose
This study aims to research the time-varying mesh stiffness (TVMS) model for orthogonal face gear drives considering elastohydrodynamic lubrication (EHL) and provide a theoretical basis for understanding the dynamic characteristics of face gear drives.
Design/methodology/approach
Considering EHL, a novel model is proposed to calculate the TVMS of orthogonal face gears using the deformation compatibility condition. First, the tooth surface equations of orthogonal face gears are derived according to the tooth surface generation principle. Then, the oil film thickness on the tooth surface of face gears is obtained by solving the governing equations of EHL. Furthermore, the proposed model is used to calculate the TVMS of face gears along the mesh cycle and is verified. Finally, the effects of module, tooth number of shaper cutter and pressure angle on mesh stiffness are analyzed.
Findings
The results indicate that when the contact ratio is greater than 1 and less than or equal to 2, the TVMS of face gears exhibits a phenomenon of double-single tooth alternating meshing where sudden changes occur. As the module increases, the overall mesh stiffness of face gears increases, and the magnitude of the sudden change at the moment of single-double tooth alternating meshing gradually increases. As the tooth number of shaper cutter and pressure angle increase, so does the TVMS of face gears. When the effect of oil film is considered, the calculated TVMS of face gears slightly increases overall and the increase in average oil film thickness leads to a rise in the TVMS. This study provides a theoretical basis for understanding the dynamic characteristics of face gear drives.
Originality/value
This study’s originality and value lie in its comprehensive approach, which includes conducting analysis based on loaded tooth contact, considering the influence of elastohydrodynamic lubrication, proposing a novel analytical–finite–element model, calculating TVMS of face gears, verifying the proposed model and analyzing the effects of typical structural parameters and oil film thickness.
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Ming-Hui Liu, Jianbin Xiong, Chun-Lin Li, Weijun Sun, Qinghua Zhang and Yuyu Zhang
The diagnosis and prediction methods used for estimating the health conditions of the bearing are of great significance in modern petrochemical industries. This paper aims to…
Abstract
Purpose
The diagnosis and prediction methods used for estimating the health conditions of the bearing are of great significance in modern petrochemical industries. This paper aims to discuss the accuracy and stability of improved empirical mode decomposition (EMD) algorithm in bearing fault diagnosis.
Design/methodology/approach
This paper adopts the improved adaptive complementary ensemble empirical mode decomposition (ICEEMD) to process the nonlinear and nonstationary signals. Two data sets including a multistage centrifugal fan data set from the laboratory and a motor bearing data set from the Case Western Reserve University are used to perform experiments. Furthermore, the proposed fault diagnosis method, combined with intelligent methods, is evaluated by using two data sets. The proposed method achieved accuracies of 99.62% and 99.17%. Through the experiment of two data, it can be seen that the proposed algorithm has excellent performance in the accuracy and stability of diagnosis.
Findings
According to the review papers, as one of the effective decomposition methods to deal with nonlinear nonstationary signals, the method based on EMD has been widely used in bearing fault diagnosis. However, EMD is often used to figure out the nonlinear nonstationarity of fault data, but the traditional EMD is prone to modal confusion, and the white noise in signal reconstruction is difficult to eliminate.
Research limitations/implications
In this paper only the top three optimal intrinsic mode functions (IMFs) are selected, but IMFs with less correlation cannot completely deny their value. Considering the actual working conditions of petrochemical units, the feasibility of this method in compound fault diagnosis needs to be studied.
Originality/value
Different from traditional methods, ICEEMD not only does not need human intervention and setting but also improves the extraction efficiency of feature information. Then, it is combined with a data-driven approach to complete the data preprocessing, and further carries out the fault identification and classification with the optimized convolutional neural network.
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Peng Gao, Xiuqin Su, Zhibin Pan, Maosen Xiao and Wenbo Zhang
This study aims to promote the anti-disturbance and tracking accuracy performance of the servo systems, in which a modified active disturbance rejection control (MADRC) scheme is…
Abstract
Purpose
This study aims to promote the anti-disturbance and tracking accuracy performance of the servo systems, in which a modified active disturbance rejection control (MADRC) scheme is proposed.
Design/methodology/approach
An adaptive radial basis function (ARBF) neural network is utilized to estimate and compensate dominant friction torque disturbance, and a parallel high-gain extended state observer (PHESO) is employed to further compensate residual and other uncertain disturbances. This parallel compensation structure reduces the burden of single ESO and improves the response speed of permanent magnet synchronous motor (PMSM) to hybrid disturbances. Moreover, the sliding mode control (SMC) rate is introduced to design an adaptive update law of ARBF.
Findings
Simulation and experimental results show that as compared to conventional ADRC and SMC algorithms, the position tracking error is only 2.3% and the average estimation error of the total disturbances is only 1.4% in the proposed MADRC algorithm.
Originality/value
The disturbance parallel estimation structure proposed in MADRC algorithm is proved to significantly improve the performance of anti-disturbance and tracking accuracy.
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Ning Yuan and Meijuan Li
This study identifies a methodology to explore the issues of enterprise innovation ecosystem health (EIEH).
Abstract
Purpose
This study identifies a methodology to explore the issues of enterprise innovation ecosystem health (EIEH).
Design/methodology/approach
First, this study constructs the indicator system of EIEH based on the research objective; second, the dynamic vertical projection method (DVPM) and entropy weight method are proposed to analyze the status and influencing factors of EIEH; finally, the future development of EIEH is analyzed using GM (1,1).
Findings
In terms of methodology, the DVPM can effectively analyze EIEH, which can not only analyze the development status and potential of EIEH every year but also analyze the comprehensive state of EIEH for many years. In terms of practice, the value and grade of EIEH in China have been gradually increasing from 2016 to 2020, but the overall development is unbalanced, and five key factors affecting EIEH have been identified. The EIEH in China is predicted to steadily grow from 2021 to 2025.
Originality/value
The analytical method employed in this study can effectively analyze EIEH, which provides a new analytical perspective for the evaluation of EIEH and enriches the research content of the enterprise innovation ecosystem (EIE). By analyzing the results, we can gain a comprehensive understanding of the state of different EIEs, enabling each EIE to design tailored remedial measures to enhance EIEH and achieve sustainable development.
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Junli Shi, Zhongchi Lu, Huanhuan Xu and Jipei Cui
The purpose of this study is to present a system dynamic (SD)-based remanufacturing economic analysis model of used automobile engine under two recycling modes. The authors will…
Abstract
Purpose
The purpose of this study is to present a system dynamic (SD)-based remanufacturing economic analysis model of used automobile engine under two recycling modes. The authors will compare the remanufacturing cost, sales profit and sales revenue from time and space dimensions incurred in different recycling modes in the long run.
Design/methodology/approach
The remanufacturing economic analysis model is based on SD methodology. The authors can simulate the relations of impact factors on automobile engine recycling and remanufacturing and further analyze and compare the cost, sales profit and sales revenue incurred in different recycling modes in the long term.
Findings
Sinotruk Steyr engine remanufacturing in Shandong province is taken as the research case subject. The revenue, cost and profit under the two recycling modes from 2015 to 2035 are analyzed and compared. The results show that different recycling modes have significant varying influence on the economy of engine remanufacturing.
Originality/value
This economic analysis model can provide a method reference to decide the recycling mode for auto components and other product remanufacturing. Moreover, this model can guide and support the sustainable development of remanufacturing industry.
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