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Large-scale incoming tourism potentially creates a multinational market within the domestic economy of the recipient countries. More specifically, in a number of countries, there is a large influx of ‘foreign’ consumers, or tourists, from many countries and for a significant part of the year. As can be seen from Table 1, for countries such as France, Spain, Austria, or Greece the annual influx of tourists exceeds the population of these countries by very large margins.

The first chapter by Pieter Pauwels, Paul G. Patterson, Ko de Ruyter, and Martin Wetzels is entitled “The Propensity to Continue Internationalization: A Study of Australian Service Firms”. The authors build on the process theory of internationalization and the theory of planned behavior and investigate a firm's propensity to continue internationalization. They develop a theoretical model and test this using structural equation modeling using a sample of international service providers using partial least square (PLS). Their model confirms the pivotal role of attitudes towards internationalization, relevant behavioral norms, and behavioral control factors as contributors to the propensity to continue internationalization.

This chapter investigates how alternative digital journalism operates in the broader context of the austerity economy in Greece. Using as a background the historical interweaving of interests between economic power, political power and media, this chapter explores the current state of digital journalism in Greece and whether it can flourish and serve the ideals of independence, objectivity and pluralism. The Internet provides new possibilities for pluralism in journalism and gives rise to alternative media outlets that purport objectivity and independence from vested economic interests (e.g., advertising) and political pressures. However, the financial sustainability of such ventures is questionable and the regulatory framework in a heavily concentrated Greek media ecology weak or nonexisting. In this chapter, we examine the origins and mission statements of selected cases of alternative digital media outlets/projects, as well as their financing sources and business models. We then discuss sustainability issues and the limits to alternative digital journalism. Our empirical data derive from desktop research, short structured interviews with academics and longer semistructured interviews with key actors of alternative digital media.