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There is a need to provide interventions to improve well-being that are accessible and cost-effective. Interventions to increase engagement with nature are coming to the fore. The Wildlife Trusts 30 Days Wild campaign shows promise as a large-scale intervention for improving public engagement with nature for well-being. The paper aims to discuss this issue.

In total, 273 people fully participated in a repeated measures evaluation comparing baseline measures of nature connection, health, happiness and conservation behaviours with measures post-30 days and 3 months.

There were sustained and significant increases for scores in nature connection, health, happiness and conservation behaviours. Those with lower scores at baseline in nature connection, conservation behaviours and happiness showed the most benefit. Older participants and those with higher baseline scores in conservation behaviours were the most likely to sustain their engagement with the campaign.

Although the design and defined outcomes meet criteria for public health interventions, the self-reported measures, self-selecting sample and attrition are limitations.

The significant and sustained effects of the campaign on health, happiness and nature connection and conservation make this a promising intervention for improving human’s and nature’s well-being. The large community sample and naturalistic setting for the intervention make these data relevant to future interventions and policy.

This study aims to explore the barriers that prevent students from moderating their drinking by comparing attitudes towards moderation in a wet (New Zealand) and dry (Vietnam) drinking culture and examines whether these barriers can be understood by applying an ecological framework.

A qualitative survey involving a written vignette was conducted with a sample of 226 and 277 undergraduates from New Zealand and Vietnam, respectively. Data were analysed using qualitative content analysis.

The analysis reveals that students perceive several barriers to moderate drinking at the intrapersonal level (e.g. positive attitude towards drinking), interpersonal level (e.g. peer pressure) and environmental level (e.g. socialising activities), suggesting that an ecological framework is useful for understanding drinking cultures. The response variations between the two countries provide novel insights into cultural differences in students’ perceptions, with external factors being more important and influential in the wet culture and internal influences being of more concern in the dry culture.

The findings highlight that students in the wet drinking culture do not take personal responsibility for their drinking and suggest that social marketing should move beyond individualistic approaches and towards the disruption of drinking cultures/practices, in pursuit of a healthier drinking culture.

This study provides novel insights into the barriers and facilitators of moderating drinking. Further, the findings demonstrate the value of a holistic ecological framework for understanding student drinking cultures. The comparison between two diverse cultures revealed how insights from one culture can help to understand deep-seated practices and meanings in another.

The purpose of this paper is to provide an overview of the philosophical considerations of fake news and provide an alternative view to current conceptualizations of its binary nature. Through an evaluation of existing research, a typology of fake news is presented that considers the possibility that the propagation of fake news about a brand, may be stemming from the brand itself, a previously unexplored field in the literature.

This is a conceptual paper based on extensive literature review on the fields of fake news and knowledge creation, resulting in the creation of a synthesized typology.

The role of power structures greatly influences the ability for a brand to respond to fake news. Externally constructed disinformation is seemingly more difficult for a brand to address, as a result of having limited control over the message. Internally constructed information, while stemming from the brand itself provides the brand with more control, but a greater public distrust as the source of the fake news seems to confirm the disinformation.

This paper presents a typology that contrasts the source of the construction of disinformation and the extent to which the facts have been fabricated. Furthermore, this paper provides future researchers with an alternate understanding of the conceptualization of fake news.

This paper is the first of its kind to establish a typology of fake news on the basis of the source of construction of disinformation. The source plays an important role when assessing the associated brand risks and developing an approach to combat potential negative implications.