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Article
Publication date: 6 May 2024

Shafqat Ullah, Zhu Jianjun, Saad Saif, Khizar Hayat and Sharafat Ali

Corporate social responsibility (CSR) ISO standards have been noted as an essential marketing strategy by which firms can achieve consumer trust while improving environmental…

Abstract

Purpose

Corporate social responsibility (CSR) ISO standards have been noted as an essential marketing strategy by which firms can achieve consumer trust while improving environmental, social, and quality factors. This study discloses the contextual relationship between CSR ISO standards and sustainable impulse buying behavior. This study also looks to uncover the CSR ISO driving and linkage factors that motivate consumers to make sustainable impulsive purchases.

Design/methodology/approach

Three distinct research methods were employed in this research. First, a consumer expert opinion-based Interpretive Structural Modeling (ISM) approach was adopted to reveal the contextual relationship between CSR ISO factors and sustainable impulse buying behavior. Secondly, Matrice Impacts Croises Multiplication Appliques Classement (MICMAC) was used to examine these factors' driving and dependent power. In addition, Minitab package software was also used to check the statistical validation of ISM-MICMAC results.

Findings

The results indicate that although environmentally responsible CSR ISO 14001, socially responsible CSR ISO 26000, and consumer perception of product quality CSR ISO 9001 standards contain strong driving power, their dependent power was weak. All these CSR ISO factors (14,001, 26,000, and 9001) strongly impact each other and sustainable impulse buying. Therefore, these three CSR ISO factors have been placed at the bottom of the ISM model. The CSR ISO 14020 standard (labeling of the product), knowledge of CSR ISO standards, consumer trust, and advertising about CSR ISO standards have been placed in the middle. The mentioned factors have intense driving and dependent power and are classified as linkage factors for sustainable impulse buying. Impulse buying behavior has weak driving and strong dependent power, yet this factor strongly depends on other CSR ISO factors. Hence, this factor is placed at the top of the ISM model. In addition, the Minitab package software results indicate that ISM-MICMAC results are statistically valid.

Originality/value

To the best of our knowledge, this research is unique and examines the influence of CSR ISO factors on sustainable impulse buying in the context of Pakistani consumers. Secondly, our study has thoroughly investigated several CSR ISO factors and allied these factors in the context of consumer buying behavior. Third, several CSR ISO factors and impulse buying behavior were examined using a mix of ISM-MICAC and Minitab methods. Thus, including these steps in our study has led to the development of a novel technique.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 26 January 2022

Khizar Hayat, Zhu Jianjun and Sharafat Ali

The study examines the relationship between consumers’ ethical sensitivity, corporate social responsibility (CSR) practices and impulse behaviors. Ethical behavior has been a…

1390

Abstract

Purpose

The study examines the relationship between consumers’ ethical sensitivity, corporate social responsibility (CSR) practices and impulse behaviors. Ethical behavior has been a subject of increasing research interest. However, there is an imperious need to inspect ethical decision-making through holistic attention to impulse purchasing.

Design/methodology/approach

The study develops a set of hypotheses to understand the relationships. The online survey method was used to collect data, and 420 valid questionnaires, in total, were retrieved. In a two-step process, first, reliability and validity were initially measured. Second, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to test the hypotheses.

Findings

The analyses support the social marketing theory (SMT) and the general theory of marketing (GTM) ethics related to business strategy. Moreover, the study examines the mediating role of organizational trust, organizational identification and eco-branding in these relationships. The ethical and CSR practices for stakeholders positively affect organizational identification and trust that mediate the relationship between impulse buying and ethical attempts. Furthermore, from an ethical and climate change perspective, eco-branding positively mediates the relationship between impulse buying and environmental advertising. The moderating role of trust is significant in the relationship between impulse buying behavior (IBB) and repurchase behavior.

Originality/value

A critical factor explaining individuals’ behaviors has never been investigated using a holistic approach to IBB with ethical and CSR practices. The study profoundly contributes to knowledge about consumer ethics, with potential effects for ethical public relations, while also offering new research avenues for future exploration.

Details

Marketing Intelligence & Planning, vol. 40 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 13 January 2023

Shafqat Ullah, Zhu Jianjun, Khizar Hayat, Dario Natale Palmucci and Pavol Durana

Open innovation has attracted the attention of experts and business entities for the sustainable survivability of firms, especially in the post-COVID-19 era. The food and beverage…

Abstract

Purpose

Open innovation has attracted the attention of experts and business entities for the sustainable survivability of firms, especially in the post-COVID-19 era. The food and beverage industry has been facing sustainable survivability problems. It is important to identify and evaluate the factors of open innovation from the perspectives of the food and beverage industry. This study serves that purpose by identifying and evaluating the factors of open innovation in the post-COVID-19 era with a special reference to Pakistan's economy.

Design/methodology/approach

The present study integrates the Fuzzy Delphi Method (FDM), Interpretive Structural Modelling (ISM) and Matrice d’ Impacts Croises Multiplication Applique a Classement (MICMAC) methods to analyze the factors involved in the adoption of open innovation in the food and beverage industry in Pakistan. Firstly, based on an extensive literature review of the most relevant studies, the factors affecting open innovation have been identified and finalized using FDM and experts' opinions. Secondly, the hierarchical framework has also been prepared by implementing the ISM approach. Thirdly, the MICMAC approach was employed to evaluate the factors to examine the driving and dependence powers of the factors of open innovation adoption.

Findings

The study identified 17 factors of open innovation adoption in Pakistan's food and beverage industry and 16 factors were finalized using FDM. The ISM-MICMAC matrix unveiled that awareness seminars and training, along with a lack of executive commitments, were strong factors with high driving power, but these factors proved to be weakly dependent powers regarding the other factors. Moreover, a lack of innovation strategy, R&D and non-supportive organizational culture exhibited low driving power but strong dependent power.

Practical implications

The findings of the study could help firms and business entities understand the driving and dependent factors involved in open innovation for the sustainable survivability of the food and beverage industry. The study provides strong reasons to believe that an open innovation strategy, along with stakeholder collaboration, the adoption of rules and regulations and managerial commitment, could stimulate open innovation. Moreover, governments should promote the business sector, especially the food and beverage industry, to facilitate the sector while also providing awareness seminars and training, creating environments conducive to reducing innovation costs.

Originality/value

Some previous studies have analyzed the factors involved in green innovation from the perspective of the manufacturing industry and environmental protection. The present study is a pioneer study to examine the factors involved in the adoption of open innovation in the food and beverage industry in Pakistan from the perspective of the post-COVID-19 era. For this purpose, the present study uses an integrated Fuzzy Delphi-ISM-MICMAC approach for the analysis.

Details

European Journal of Innovation Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 1 January 2021

Muhammad Sajid Qureshi, Ali Daud, Malik Khizar Hayat and Muhammad Tanvir Afzal

Academic rankings are facing various issues, including the use of data sources that are not publicly verifiable, subjective parameters, a narrow focus on research productivity and…

Abstract

Purpose

Academic rankings are facing various issues, including the use of data sources that are not publicly verifiable, subjective parameters, a narrow focus on research productivity and regional biases and so forth. This research work is intended to enhance creditability of the ranking process by using the objective indicators based on publicly verifiable data sources.

Design/methodology/approach

The proposed ranking methodology – OpenRank – drives the objective indicators from two well-known publicly verifiable data repositories: the ArnetMiner and DBpedia.

Findings

The resultant academic ranking reflects common tendencies of the international academic rankings published by the Shanghai Ranking Consultancy (SRC), Quacquarelli Symonds (QS) and Times Higher Education (THE). Evaluation of the proposed methodology advocates its effectiveness and quick reproducibility with low cost of data collection.

Research limitations/implications

Implementation of the OpenRank methodology faced the issue of availability of the quality data. In future, accuracy of the academic rankings can be improved further by employing more relevant public data sources like the Microsoft Academic Graph, millions of graduate's profiles available in the LinkedIn repositories and the bibliographic data maintained by Association for Computing Machinery and Scopus and so forth.

Practical implications

The suggested use of open data sources would offer new dimensions to evaluate academic performance of the higher education institutions (HEIs) and having comprehensive understanding of the catalyst factors in the higher education.

Social implications

The research work highlighted the need of a purposely built, publicly verifiable electronic data source for performance evaluation of the global HEIs. Availability of such a global database would help in better academic planning, monitoring and analysis. Definitely, more transparent, reliable and less controversial academic rankings can be generated by employing the aspired data source.

Originality/value

We suggested a satisfying solution for improvement of the HEIs' ranking process by making the following contributions: (1) enhancing creditability of the ranking results by merely employing the objective performance indicators extracted from the publicly verifiable data sources, (2) developing an academic ranking methodology based on the objective indicators using two well-known data repositories, the DBpedia and ArnetMiner and (3) demonstrating effectiveness of the proposed ranking methodology on the real data sources.

Details

Library Hi Tech, vol. 41 no. 2
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 9 February 2015

Nadeem Yousaf

Jinnah was, to some extent, a successful leader in obtaining his goals of becoming the only spokesperson for Muslims in India and gaining a piece of land for Pakistan but the main…

Abstract

Purpose

Jinnah was, to some extent, a successful leader in obtaining his goals of becoming the only spokesperson for Muslims in India and gaining a piece of land for Pakistan but the main question is whether these achievements can be attributed to transactional or transformational strategies. Has he managed transactional or transformational change in terms of political culture? This point will be discussed in the paper. The paper aims to discuss these issues.

Design/methodology/approach

A documentary analysis of behaviors, statements and incidents of Jinnah and other relevant personages.

Findings

The research shows that Jinnah was neither a transformational nor a charismatic leader. Therefore, his success cannot be attributed to his transformational ideology or charismatic personality. The political maneuvers that he adopted by frequently changing his espoused values and theories-in-use are the sources of his transactional success. Moreover, it is the international events and the vested political interests of the British are among the significant reasons that brought him success.

Research limitations/implications

In this work, a detailed comparison has not been made between voluminous theories of leadership because it is beyond the scope of this research. Moreover, it is not the intention of the paper to compare his leadership with that of other leaders; however, the future research in this direction might be useful. Indeed, the relevant leadership examples have been selected from the All India Congress with the major point of reference being the All India Muslim League – the party that brought him real recognition and fame.

Practical implications

It is stressed in the research that overt success is not a sufficient criterion to categorize a leader in a specific category without analyzing espoused theory and theories-in-use. The study will help those researchers who are interested in understanding the current political culture of Pakistan. The research will be helpful in enhancing the debate within the theme of leadership, especially transformational, transactional and charismatic. Moreover, the paper will encourage other researchers to compare Jinnah's leadership with that of other political leaders of the world.

Originality/value

The research is original as Jinnah's leadership from the perspectives of transformational and transactional leadership styles and the espoused theory and theories-in-use has, so far, not been discussed. It presents significant new arguments and information, which will be in the interest of researchers.

Details

International Journal of Public Leadership, vol. 11 no. 1
Type: Research Article
ISSN: 2056-4929

Keywords

Article
Publication date: 1 August 2006

Tessa Wright, Fiona Colgan, Chris Creegany and Aidan McKearney

Aims to present a report of a conference held at London Metropolitan University in June 2006 that presented and discussed the findings of a two‐year research project, funded by…

11165

Abstract

Purpose

Aims to present a report of a conference held at London Metropolitan University in June 2006 that presented and discussed the findings of a two‐year research project, funded by the Higher Education European Social Fund. The project investigated the experiences of LGB workers following the introduction of the Employment Equality (Sexual Orientation) Regulation 2003 in the United Kingdom.

Design/methodology/approach

The research was a qualitative study carried out in 16 case study organisations, seen as representing “good practice” in the area of employment of LGB workers. The case studies involved: the analysis of company documentation and reports; interviews with 60 management, trade union and LGBT network group representatives, a short survey and in‐depth interviews with 154 LGB employees. The case studies were supplemented by a series of 25 national key informant interviews with individuals in UK organisations representing government, employers, employees, and LGB people charged with disseminating advice and promoting good practice.

Findings

Just over half (57.8 per cent) of the LGB respondents were out to everyone at work. A third (33.8 per cent) were out to some people, while 8.4 per cent said that they were out to very few people or nobody at work. The research indicated that equal opportunities and diversity policies which include sexual orientation; the establishment and promotion of same sex benefits; positive employer and trade union signals; the existence of LGBT groups, the presence of LGB colleagues and LGB senior managers can help LGB people come out. However, LGB people may be prevented from coming out by fears about career progression; lack of visible senior LGB staff; temporary employment status; previous negative experiences of discrimination and harassment; desiring privacy; “macho” or religious attitudes/behaviours of co‐workers.

Originality/value

Little research exists in the UK on the experiences of LGB workers, and this is one of the first studies to focus on the experiences of LGB workers following the introduction of legislation to protect workers against discrimination on grounds of sexual orientation in 2003.

Details

Equal Opportunities International, vol. 25 no. 6
Type: Research Article
ISSN: 0261-0159

Keywords

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