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This paper aims to examine the relationships between motives, skepticism and brands evaluations in the LGBT-friendly branding hotels context.

An online survey is created and 278 LGBT participants are recruited through a consumer panels firm. The research model is tested through structural equation modeling.

Values-, stakeholder- and strategic-driven motives are negatively related to skepticism, while egoistic-driven motive is positively related to skepticism. Also, sexual orientation openness moderates the relationship between stakeholder-driven motives and skepticism. Finally, skepticism is negatively related to brands evaluations.

The research findings are limited to the LGBT-friendly hotels. However, this research contributes to the CSR and LGBT consumer research by examining the relationships between the four motives and skepticism considering LGBT customers’ sexual orientation openness level.

Hotels should devote greater efforts to communicating that their LGBT-friendly branding efforts are genuine by acknowledging both the social benefits and the business interests.

As more and more hotels promote themselves as LGBT-friendly brands, a key challenge is reducing skepticism by appropriately conveying their motives. This research sheds light on this critical issue.

Although existent research on LGBT-friendliness has established its importance; there is a lack of understanding as to how customers perceive LGBT-friendly branding hotels. This research examines the four motives of hotels presenting themselves as being LGBT-friendly and their relationships to skepticism.

Designing and implementing effective strategies for managing heritage resources throughout the world has become critically important as the impacts of climate change and human-caused destruction are increasingly felt. Of particular importance is the ability to identify and track fast- and slow-moving processes associated with weathering, erosion and the movement or removal of heritage objects by natural and human agents. In this paper, the authors demonstrate how 3D laser scanning can be used to detect and monitor changes to the Okotoks Erratic “Big Rock” Provincial Historic Resource in Alberta, Canada, over a period of 7 years.

Terrestrial laser scanning surveys of the Okotoks Erratic “Big Rock” Provincial Historic Resource were undertaken in 2013, 2016 and 2020. Registration was used to place the three epochs of point clouds into a unique datum for comparison using the cloud-to-cloud distance function in Cloud Compare.

The movement/repositioning of rocks around the base of the erratic, the emergence of “unofficial” paths and changes to interpretive trails and fencing were all identified at the site over the time period of the study.

Current conservation at the Okotoks Big Rock focus primarily on the rock art panels that are scattered over the erratic. The results of this study indicate they should be broadened so that the geological integrity of the site, which is intrinsically linked to its cultural value, can also be maintained.

This is the first study the authors are aware of that utilizes terrestrial laser scanning + change detection analysis to identify and track changes to a heritage site over a period as long as 7 years.

This study examines handmade clothing consumption as a means of self-expression by exploring the interrelationships between consumers' self-expression, brand love and word of mouth.

Using a descriptive research design, data were collected from 295 respondents in South Africa who posted about fashion on social media and who had bought handmade clothing in the 6 months prior to data collection. Structural equation modelling was used to examine the interrelationships between consumers' self-expression, brand love and word of mouth.

Brand love intervenes between consumers' self-brand connections and word of mouth about handmade clothing. More specifically, brand love strengthens positive word of mouth online and mitigates negative word-of-mouth intentions following a handmade clothing product failure scenario.

The study enlightens scholarly understanding of consumers' self-expression motivations for using ready-made handmade clothing that results in brand love and positive word of mouth.

Handmade clothing marketers who tap into consumers' self-expression and who can establish brand love among consumers can similarly create beneficial consumer–brand relationships.

Consumers often use handmade clothing for the purpose of self-expression, which provides subsequent spin-offs for brands in the form of brand love and positive word of mouth. Objective self-awareness theory provides a parsimonious lens to reveal the important role that brand love plays as a mechanism to explain the linkage of consumers' self-brand connections to word of mouth about handmade clothing.