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1 – 1 of 1By the end of this chapter, you should be able to demonstrate an understanding of:Understand the complex and nuanced nature of relationship marketing.Define the relationship…
Abstract
By the end of this chapter, you should be able to demonstrate an understanding of:
Understand the complex and nuanced nature of relationship marketing.
Define the relationship dimensions in human relationships and the variables relationship marketing which develop the customer–company relationship.
Develop a conceptual understanding of how these dimensions and variables build customer–company relationships.
Understand how the key characteristics of social media can be leveraged to build customer–company relationships.
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