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1 – 1 of 1Jesús Claudio Pérez-Gálvez, Tomas Lopez-Guzman, Gema Gomez-Casero and Juan Vicente Fruet Cardozo
The purpose of this paper is the segmentation of the spectators attending a music festival in the city of Córdoba, Spain, according to their musical preferences.
Abstract
Purpose
The purpose of this paper is the segmentation of the spectators attending a music festival in the city of Córdoba, Spain, according to their musical preferences.
Design/methodology/approach
In order to achieve this objective, the methodology used in the research consisted of the application of a group of multivariable techniques and in the realisation of a post hoc single-variate ANOVA analysis.
Findings
The principal conclusion resulting from this research is that there are different musical preferences with respect to the spectators at a music festival.
Practical implications
The main practical application of this research focusses on knowing the principal factors that determine musical preferences of the persons attending the festival.
Originality/value
The principal originality factor and innovation is analysing how the spectators of a music festival that has been held for many years attend with different motivations with respect to their musical preferences.
Details