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This paper has a twofold aim. Firstly, to give some insight into competitive intelligence practices in a little‐explored area in the field of competitive intelligence: the higher education sector. Secondly, to find out more about the factors influencing competitive intelligence practices, since little research on this subject has been published.

The investigation used a mixed‐methods approach, including face‐to‐face, semi structured interviews with 47 university managers (degree coordinators, deans and vice‐rectors), followed by a semi‐structured questionnaire carried out with 400 degree coordinators and deans and analysed quantitatively and qualitatively. The interviews informed the questionnaire design.

The survey confirms the proposed framework's usefulness for analysing the enabler and inhibitor factors in an organisation for promoting efficient competitive intelligence practice and also gives some insight into which factors enable or inhibit the efficacy of competitive intelligence practices in Spanish universities.

The research focused on degree design adapted to the EHEA. A larger study designed to focus on other management areas in universities would provide a fuller picture of factors influencing competitive intelligence practices.

The findings indicate the areas where universities could plan actions to optimise intelligence activities, make the most of them and stand out from the rest.

This paper sets out a framework to describe factors related to intelligence function and cycle. In addition, the study reveals which indicators act as enablers or inhibitors for competitive intelligence practices and takes account of some of the particular features of the higher education sector.

The purpose of this paper is to summarise previous studies to develop a theoretical framework useful to describe and classify competitive intelligence (CI) practices. It is applied to study CI practices developed by Spanish universities, comparing usual practices with those developed during the process of adaptation of degrees to the European Higher Education Area (EHEA), with strong challenges.

The research employs a mixed-methods approach (semi-structured interviews and questionnaires) developed in two phases. It has focused on the academic offer, which represents 46.35 per cent of the degrees presented in 2009, belonging to 90.16 per cent of Spanish universities.

The results reveal predominance of incipient and reactive practices, oriented to the tactical level. During the adaptation process, these practices evolved due to the perception of the involvement of universities in the adaptation process. In addition, the proposed theoretical framework could be a tool to study CI both in other university management areas and other kind of organisations.

This research has been applied only to a critic incident: the design of university academic offer to be adapted to the EHEA. More studies about CI practices in other areas of universities should be done, using the same framework proposed in this study.

This framework based on research done in business sector can be applied to any kind or organisations, including NGO and public sectors.

Management tools used in the business sector, such as CI, have been adopted by Higher Educations Institutions, but while CI has been studied in depth in the business sector, it has scarcely been studied in higher education. This framework can be applied to any kind or organisations.