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American industry has been challenged from goods coming from abroad. Once pre‐eminent in quality in the 1940s and 1950s, US companies can no longer stand complacent while their market share erodes in the face of foreign competition, especially from Asian companies. To see how American industry can better its predicament, one must look to the Asian “tigers” for the answers to American industry’s woes. Examines, specifically, certain Asian companies such as Hyundai and Toyota in depth to see how they could achieve such an astounding success in quality in just a few decades. Moreover, examines how these two Asian companies achieved excellence in quality through their techniques in quality management, which might provide, in the present as well as in the future, an example for American companies to emulate.