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With technological innovation elements and the competitive market environment becoming increasingly complex, numerous firms utilize network embeddedness to achieve and sustain innovation. However, empirical research has not conclusively established which form of network embeddedness more effectively facilitates corporate innovation. Drawing on the heterogeneous network resources perspective, this study explores the impact of market network embeddedness, technology network embeddedness and their synergy on the green innovation performance of manufacturing small and medium-sized enterprises (SMEs). Furthermore, it investigates the moderating role of resource orchestration capability in these relationships.

Through an online questionnaire survey of Chinese manufacturing SMEs, 293 sample data were collected, and the hierarchical regression analysis was conducted to test the hypothesis.

The results indicate that market and technology network embeddedness significantly enhance green innovation performance, with the former exerting a more significant impact. Furthermore, the synergy between market and technology network embeddedness positively influences green innovation performance. Additionally, resource orchestration capability strengthens the positive effects of both market and technology network embeddedness on green innovation performance, while the moderating effect of resource orchestration capability on the relationship between the synergy of the two and green innovation performance was insignificant.

The study faced many limitations, such as collecting primary data, which relied on a questionnaire only, using cross-sectional data and examining only manufacturing SMEs.

Based on the heterogeneous network resources perspective and integrating social network theory and resource orchestration theory, this study explores the impact of network embeddedness on the green innovation performance of manufacturing SMEs, which sheds new light on the network embeddedness research framework and also enriches the antecedents of green innovation. In addition, this study provides implications on how manufacturing SMEs effectively utilize network embeddedness and resource orchestration capability to enhance green innovation performance.

The study aims to analyze for the Spanish context the influence of the involvement of several generations in the firm's management on family firm internationalization. The authors also respond to the call in the literature to consider the influence of SEW on family firm internationalizations by analyzing the moderating effect of the importance family managers attach to each of the socioemotional wealth (SEW) dimensions – enrichment, continuity and prominence on the relationship between multiple generations involved in management and family firm internationalization.

The information was obtained by means of a questionnaire sent to the CEOs of family businesses. The authors’ sample consists of 147 Spanish family firms.

The authors find that the involvement of multiple generations in management is positively related to the internationalization of family firms. Furthermore, the importance that family CEOs attribute to the enrichment dimension of SEW reduces the intensity of the effect of the involvement of several generations in management on family firm internationalization.

The authors’ results, for the Spanish context, complement previous studies (Meneses et al., 2014) showing that the entry of new generations into the family business opens a window of opportunity for the internationalization of the family business. Furthermore, their study shows that the diverse family objectives by CEOs can have different, even conflicting effects on the internationalization decision. These results suggest that the enrichment dimension, which focuses on the short-term family goals may restrain the internationalization of the family business. However, continuity and prominence dimensions, which are related with long term family objectives and jointly enable the fulfillment of nonfamily stakeholders’ objectives, do not influence the internationalization of the family firms analyzed.