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The larger the organisation the more it usually lacks flair and creativity. 3M proves the rule and has developed mechanisms to foster the entrepreneurial spirit within the large company.

Under this heading are published monthly news of recent professional appointments, industrial developments and business changes, etc.

The purpose of this paper is to investigate human behaviour under a situation of fire in high-rise residential buildings and identify the factors that motivate people to evacuate.

A literature review was conducted to identify different factors of human behaviour during a situation of fire and identify challenges during the evacuation. Through a mixed research method approach, the paper identifies human background, experience and knowledge with fire safety. The paper discusses the challenges occupants face during evacuation based on previous evacuation experience and what occupants were doing during the fire alarm.

The paper has identified the challenges and the factors that affect occupants’ decision during fire emergency in high-rise residential buildings. It is clear from the findings that occupants have limited knowledge and skills on how to deal with fire emergencies. Occupants tend to depend on other evacuation routes. Occupants tend to ignore the fire alarm and usually they investigate if it is true or false.

The paper provides the knowledge and findings of occupants during fire emergency to fire engineers, facility managers, owners, and other professionals to assist during the design phase, and modify designs based on this findings of this research.