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The aim of this paper is to examine how the “colleen” archetype was used in the creation of a successful brand personality for a range of soap manufactured in Ireland during the early twentieth century. It reveals the commercial and political agendas behind this move and the colleen's later application to Ulster unionist graphic propaganda against Home Rule between 1914 and 1916.

This case study is based on an analysis of primary and secondary sources; the former encompassing both graphic advertising material and ephemera.

This paper demonstrates how contemporary pictorial advertising for colleen soap was suffused with text and imagery propounding Ulster's preservation within the UK. It also suggests that the popularity of this brand personality may have been a factor in the colleen's appropriation for propaganda purposes by certain strands within Ulster unionism.

This paper is based on original research that expands the historical corpus of Irish visual representation, while also adding notably to discourses within the History of Marketing and Women's History.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

The Annual General Meeting of the Pure Food and Health Society of Great Britain was held at 20, Hanover Square, W., on February 27, the President, Sir PHILIP SASSOON, Bart, M.P., in the chair. The Secretary, Mr. A. E. MOORE, read the following report of the Executive Committee:—

Introduces a special issue on globalization and the welfare state. Asserts that economic globalization constrains national economic and social policy far more now than ever before, although the level of international trade has not increased that much compared to levels at the beginning of this century. Talks about the political consequences of economic globalization, particularly welfare state retrenchment in the advanced capitalist world. Outlines the papers included in this issue – comparing welfare system changes in Sweden, the UK and the USA; urban bias in state policy‐making in Mexico; and the developing of the Israeli welfare state. Concludes that economic globalization has a limited effect in shaping social welfare policy in advanced capitalist countries; nevertheless, recommends further research into which aspects of economic globalization shape social welfare policy.

Through a survey of 200 employees working in five of the thirty establishments analysed in previous research about the microeconomic effects of reducing the working time (Cahier 25), the consequences on employees of such a reduction can be assessed; and relevant attitudes and aspirations better known.

CD‐ROM was first demonstrated in the United States in November 1984. Since then many organizations, including agencies of the Federal government, have embraced the technology, and an increasingly large and diverse product base is emerging. In March 1986, Microsoft Corporation sponsored a major conference on the topic, which was attended by almost 1000 persons. The registration fee of $900 precluded most librarians from attending. David Miller provides a thorough report on the conference, and a complete directory of participants, for the benefit of those who could not attend.

THE RELICS OF A WRITER, his manuscripts, typescripts and memorabilia, have no life of their own, but they give life: they generate and resurrect. Too often they are abused, their products peddled to advance a thesis of no virtue, but this is the nature of things. Yet without them, properly handled, as they should be in an archive, there is no revelation: and not just for scholars either, less for them than for those who love O'Hara. Just a contemplation of them can bring some of him back to those who love and have some inkling of the concern and the care he had for his craft and his creation. He was a concerned man; he had a conscience. He sought and engaged the craft and sullen nature of his gift until it became as much a part of him as his fist. It became as much a part of him as his mind and body; it became his life. No photostat, microform, information retrieval can ever, will ever, replace the true relics, so that the place that holds them becomes for all who need or desire them a singular place, a side altar as well as a memorial. This is both meet and proper, for John O'Hara was a religious writer. He was not unique in this—all good writers are, one way or another—but he was one, especially; a moralist, in a Brooks Brothers shirt, in his bespoke shoes off Peal Brothers. Writing was his rod and his staff. To die in harness, shining in use, was his good luck that we must be thankful for. Requiescat in Pace, as he wrote of Philip Barry, another of them, in his dedication to him of The Farmers Hotel, a book that notched me. O'Hara knew what he was about. He was like one who keeps the deck by night, bearing the tiller up against his breast; he was like one whose soul was centred quite in holding course although so hardly pressed. And veers with veering shock now left now right,

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

This article examines the applications of RFID technology in the world of sport. It provides the reader with an overview of RFID and its uses in business. The article looks at how RFID can be employed in the games themselves, in sports venues and in sports memorabilia as a means of enhancing the value, enjoyment and security of sports. The author concludes by discussing the importance of this technology for sports marketing and research.