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Discusses the Eat Well Action Plan, devised by the Nutrition Task Force, which was published in 1994, to help achieve the Health of the Nation′s targets on diet and health. The food industry is encouraged to undertake a “fat audit” of all products to identify the opportunities for fat reductions. In addition increased usage of fruits, vegetables and starchy staples, a move to full nutrition labelling, and marketing practices conducive to healthy food choices are also important. Emphasis is placed on a total diet approach to enjoyable eating and drinking, involving balance, taste, variety and moderation within a healthy, active lifestyle.