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The purpose of this study is to explore the impact of deviant workplace behavior on digital transformation in the public sector. This contributes to the current literature on public sector digital transformation as well as to that of deviant workplace behavior in public sector contexts.

The authors conduct a qualitative case study of a digital transformation initiative in a Swedish municipality.

The authors identify three types of institutional drift related to digital transformation, i.e. decelerating digital transformation, maintaining infrastructural stability and accelerating digital transformation. The authors categorize mediators for said drift and theorize on the role of deviant workplace behavior as a strategic driver for digital transformation in public sector organizations.

With the study being a qualitative case study, it is limited in terms of generalizability and transferability. Through this study, the authors sensitize the notion of digital transformation and show how deviant behavior results in strategic polyphony. Future studies are informed through offering a new perspective to public sector digital transformation strategy.

Practice should view deviant workplace behavior as simultaneously constructive and destructive in lieu of planned digital transformation, as well as see its presence as a potential sign of subpar prerequisites for digital transformation in the public sector.

Through this study, deviant workplace behavior is highlighted as a source of strategic polyphony and hence an important aspect of public sector digital transformation strategy.

Through being the first paper, to the best of the authors’ knowledge, to apply the theory of institutional drift to digital transformation settings as well as identifying the impact of deviant workplace behavior on digital transformation, the study offers novel insights.

The purpose of this study is to examine branding consistency for wine labels. The front label on wine bottles is important for identifying the brand and aiding purchase. Many brands are part of brand families, with the sub-brands linked to the overall brand family. This research provides an overview of how the front label varies across product portfolios of wine brands, noting the importance placed on branding elements and the level of consistency in their use across the brand portfolio.

The authors propose and test a new method to measure branding consistency on labels from the same brand family. Two coding frameworks were created. The first recorded the incidence of brand elements and wine attributes. The second coded wine labels within a company’s portfolio based on the consistency of various brand elements. A total of 3,000 branding elements and wine attributes from 300 wine labels were examined across 60 wine brands from a list of Australian wineries.

Grape variety, brand name and region are used across >90% of wine labels. Branding is presented more prominently than wine attributes. Sub-brand, region, price and variety did not influence branding consistency. Logo presence, logo image on label and colour elements contribute to the greatest variation in branding consistency across a product portfolio.

This study proposes and tests a novel method to measure branding consistency on wine labels and explores the extent to which consistent branding is used across product portfolios. Descriptive research is the first step to theory building. This study provides industry norms for attribute use and a measure of branding consistency for product portfolios giving valuable descriptive knowledge.

Knowledge management (KM) is a process that depends on changes and transfers to different levels of understanding among individuals and acts as a powerful tool to strengthen the organization to remove the barriers, affect the decision-making process and enable individuals and organizations to achieve sustainable advantages. This study aims to explore the role of digitization on knowledge conversion modes and its subsequent impact on related outcomes with reference to higher education institutions (HEIs). Prospects and paradigms of digitation for HEIs have also been explored.

The systematic review method has been used to organize and analyze the existing literature on digitization, knowledge conversion and related outcomes with reference to HEIs. To increase the scope of the research, the authors anticipated 30 research articles published between 2010 and 2022 in Google Scholar, Scopus, ProQuest and EBSCO databases. The study used PRISMA to conduct a systematic literature review. The study used “knowledge conversion, “SECI model,” “Digitalization” and “Higher education institutions” keywords to search the most suitable articles. To ensure the quality of this research, the study used quality journals.

The increasing significance of knowledge-building practices and a technology-driven environment insinuates the adoption of information and communication technology (ICT)-enabled equipment and devices to transfer knowledge, which further leads toward enhancing the effectiveness of education. This study offers a review of enabling factors based on Nonaka and Takeuchi’s (1995) knowledge spiral and provides an in-depth insight into the significance of digitization for the higher education sector.

The study’s main contribution was to explore the interrelationship among digitization, knowledge conversion and outcomes. Both technological and non-technological/conventional interventions have been discussed with reference to teaching and knowledge dissemination patterns based on Nonaka’s (1994) Socialization, Externalization, Combination, and Internalization (SECI) knowledge spiral.

The authors synthesize the previous literature research dimensions and recommend future research.