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Regarding industrial sports products, there is sometimes a dual sport and health meaning intended by designers. Appearances of sport products are often quite opposite to health products. Design choices made by designers can thus be misunderstood by users. This paper aims to deeper understand the perception gap between designers and users within earlier stages of the design process to limit this confusion and help designers.

The authors propose an approach to help designers defining the perception of a new dual and hybrid product field. The first step is to collect designers’ perception through interviews combined with card sorting. The second step is to compare the perception of designers with that of users. Comparisons are based on an agreement measure.

The approach provides a first step to evaluate the perception of a dual hybrid product field. It allows designers to extract trends and perceptions to be considered for the design of products, to consolidate and confirm their intuitions regarding the intended dual meaning.

The main contribution of this paper is to evaluate the perception of a new and non-defined hybrid product field presenting a duality in appearance. This approach can be used by designers either to identify trends to be considered, reinforce the intended meaning, or validate their intuitions while designing products with dual meanings before.

The authors provide a general framework of behavior under asymmetric information and develop indices of diligence, objectivity and quality by an analyst and analyst firm about a studied firm, and relate them to the accuracy of its forecasts. The authors test the associations of these indices with time.

The test of Public Information versus Non-Public Information Models provides the index of diligence, which equals one minus the p-value of the Hausman Specification Test of Ordinary Least Squares (OLS) versus Two Stage Least Squares (2SLS). The test of Objectivity versus Non-Objectivity Models provides the index of objectivity, which equals the p-value of the Wald Test of zero coefficients versus non-zero coefficients in 2SLS regression of the earnings forecast residual. The exponent of the negative of the standard deviation of the residuals of the analyst forecast regression equation provides the index of analytical quality. Each index asymptotically equals the Bayesian ex post probability, by the analyst and analyst firm about the studied firm, of the relevant behavior.

The authors find that ex post accuracy is a statistically and economically significant increasing function of the product of the indices of diligence, objectivity and quality by the analyst and analyst firm about the studied firm, which asymptotically equals the Bayesian ex post joint probability of diligence, objectivity and quality. The authors find that diligence, objectivity, quality and accuracy did not improve with time.

There has been no previous work done on the systematic and objective characterization and joint analysis of diligence, objectivity and quality of analyst forecasts by an analyst and analyst firm for a studied firm, and their relation with accuracy. This paper puts together the frontiers of various disciplines.