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This paper aims to investigate associations between firm resources and reliance on entrepreneurial marketing (EM) channels among agrofood ventures. It accounts for agropreneur gender and racial/ethnic status in the context of marketing channel portfolio composition. The authors examine the established assumption that resource limitations drive EM and whether socially disadvantaged status of agropreneurs is associated with marketing strategy beyond standard resourcing measures.

Using 2015 Local Foods Marketing Practices Survey data, the authors apply linear regression to investigate differences in the use of EM channels, accounting for resources, social status and other factors.

Limited-resource ventures rely more on consumer-oriented channels that require EM practices. Socially disadvantaged entrepreneurs favor these channels, even when accounting for resources. Notably, ventures headed by men of color rely more on the most customer-centric local foods marketing channel.

Future research should investigate how social and human capital influences the use of EM.

Entrepreneurial support policy and practice for agropreneurs should be cautious about the “double-burden” folk theorem of intersectional disadvantage and review how to best direct resources on EM to groups most likely to benefit.

This paper uses a unique, restricted, nation-wide, federal data set to examine relationships between resource endowments, social status and the composition of agrofood enterprises’ marketing channel portfolios. To the best of the authors’ knowledge, it is the first to include racial- and ethnic-minority status of agropreneurs and to account for intersectionality with gender.

The increased digital interactions in the B2B industry have enhanced the importance of customer engagement as a measure of firm performance. This study aims to map and analyze temporal and spatial journeys for customer engagement in B2B markets from a bibliometric perspective.

The extant literature on customer engagement research in the B2B context was analyzed using bibliometric analysis. The citation analysis, keyword analysis, cluster analysis, three-field plot and bibliographic coupling were used to map the intellectual structure of customer engagement in B2B markets.

The research on customer engagement in the B2B context was studied more in western countries. The analysis suggests that customer engagement in B2B markets will take centre stage in the coming times as digital channels make it easier to track critical metrics besides other key factors. Issues like digital transformation, the use of artificial intelligence for virtual engagement, personalization, innovation and salesforce management by leveraging technology would be critical for improved B2B customer engagement.

The study provides a comprehensive reference to scholars working in this domain.

The study makes a pioneering effort to comprehensively analyze the vast corpus of literature on customer engagement in B2B markets for business insights.

This study examines the dynamic relationship between UK entrepreneurs' engagement with society and the economic climate surrounding the 2008 financial crisis – before, during and after it. We investigate whether such crises strengthen or weaken the connections between entrepreneurship and society, considering gender differences.

We employ individual-level data from the British Household Panel Survey (BHPS) and the UK Longitudinal Study (UKLS) to assess changes in entrepreneurs' social engagement during crises. We use panel logit and Poisson regressions to estimate trends in social engagement over time and in response to economic turmoil.

We discover that entrepreneurs are more likely to join social organisations during economic turmoil. This engagement varies by gender, with female entrepreneurs more inclined to engage with social organisations than males. This suggests that female entrepreneurs perceive crisis risks differently, seeking support to navigate uncertainty. Additionally, we find evidence supporting the idea that female entrepreneurs take longer to recover from major economic shocks than their male counterparts.

Entrepreneur behaviour during crises remains understudied. The role of social ties and networks in aiding entrepreneurs during systemic crises is particularly unexplored. This study addresses this gap, highlighting gender-based behavioural differences during crises and paving the way for further research. It represents a crucial step in integrating crisis literature into entrepreneurship studies.