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While customer perceived augmented reality (AR) values have generally enhanced customer experience, AR value would be appreciated the most by a consumer segment that remains unexplored. Drawing from human value orientation theory and consumption value theory, this research proposes a new model analysing the effects of human value orientation (openness to change, conservation, self-transcendence, and self-enhancement) on perceived AR values (playful, social, visual appeal, usability) and subsequently the effects on customer satisfaction.

:The authors employed a two-step online data collection. The first step was to identify those who had used retailers' AR applications, who were then invited to participate in the full survey in the second step. A sample of 253 AR technology users' data was analysed using partial least square and structural equation modelling.

The results reveal that each human value orientation is associated with its unique perceived AR values and that various perceived AR values influence customer satisfaction differently.

This study shows the pivotal role human value orientation plays in influencing customer perceived AR values and their impacts on customer satisfaction. The findings offer key implications for digital marketing segmentation.

Focusing on small- and medium-sized enterprises (SMEs), which are characterized by resource restrictions, this paper aims to explore consumer segment profiles by considering demographic, personality and creativity traits to determine whether consumers with different profiles exhibit distinct affective reactions to different logo design types (organic, cultural and abstract).

This exploratory study incorporates recent methodological developments, such as the novel response style correction method, to account for response style effects in evaluations of affect toward logo design. In separate analyses, respondents are segmented according to response style–corrected logo affect and personality and creativity items. The segmentation analysis relies on reduced k-means, a joint dimension and cluster analysis method, which accounts for dependencies between items while maximizing between-cluster variability. A total of 866 respondents from the Iberian Peninsula (Portugal: n = 543; Spain: n = 323) participated.

Based on a study using unknown logos (proxy for lower levels of budget communication, characteristics of SMEs), results reveal that there are three segments of consumers based on their affective response toward logo design: logo design insensitives, cultural logo dislikers and organic logo lovers. These segments are associated with different personality traits, creativity and biological sex (although biological sex is not a discriminant variable).

The decision not to control logos by color, to increase external validity, could limit the study’s internal validity if this aspect interacts with relevant study variables. Nevertheless, the empirical evidence can be used to further test associations between consumer profiles and responses to logo design.

Findings highlight the relevance of considering complex profile segments, combining demographics, psychographics and creativity to predict affective consumer responses to brand logo design. This research provides guidelines for SMEs when choosing or modifying their logo design to appeal to different consumer segments.

This study provides managers of SMEs (less present nowadays in empirical studies) with evidence suggesting that complex customer profiles help to understand differences in affective responses to natural logo designs. Furthermore, it relies on the use of a novel methodological development that improves the accuracy of the exploratory study developed.

Understanding and preventing prison-based violence remains a challenge for both prison professionals and academic researchers. Alongside the rising tide of prison violence, the contemporary researcher views prison violence as a social problem and something that needs to be understood from an ecological viewpoint before violence prevention strategies can be implemented. The purpose of this study was to present an exploratory investigation into the causes of violence within a Category B UK prison, its impact and the factors that contribute to violence prevention.

Adopting an ethnographic, qualitative methodology, semi-structured interviews were conducted with six prisoners to gather their individual perspectives on prison violence. Interview transcripts were analysed by the researcher using grounded theory analysis.

Results revealed that participants perceived debt as a catalyst for violence and associated a sense of “loss” with emotional violent outbursts. Furthermore, participants placed responsibility on other prisoners and staff to facilitate violence prevention outcomes by making positive changes (prisoners) and being honest, and moral within the workplace (staff). Emphasis was placed on cultural maintenance factors that appeared to promote, reinforce and maintain a violent cultural environment.

Including the prisoner voice in prison violence research is fundamental to understanding the complexity of the problem. Understanding the cultural environment within which violence occurs strengthens the ecological perspective. Violence prevention strategies identified in this research requires change from prisoners, staff and ultimately the wider prison system if it is to succeed in preventing violence.

Results are discussed considering their implications for future policy and practice in the context of violence prevention.

This paper aims to present a case study analysing the reintegration programs of Malaysian violent extremist detainees and prisoners. It explores the ongoing challenges faced by these individuals as they strive to reintegrate and assimilate into society.

Qualitative data was collected through interviews with 12 violent extremist detainees and prisoners who had successfully reintegrated into society. The life course perspective was used as the analytical framework, and data analysis was conducted using ATLAS.ti.

The study revealed common challenges faced by the participants in gaining societal acceptance, dealing with stigma and achieving economic stability. The results also highlighted the difficulties of sustaining livelihoods due to heightened vigilance in the surrounding environment.

These findings enhance the understanding of factors influencing successful reintegration of people who were involved in violent extremism into mainstream society.

Government bodies, agencies or organisations and non-governmental organisations can implement these successful factors to prevent any issues of recidivism or resentment towards society.

This research contributes unique insights based on data from individuals who have undergone successful or partial successful reintegration. Detailed academic sharing of such information from a Southeast Asian country such as Malaysia is relatively scarce, given the specific procedures required for accessing such data.

This paper aims to explore the role of individual inner dimensions in fostering sustainable mindsets in accounting students and graduates. Individual inner dimensions such as compassion shape our behaviour and responses to sustainability challenges. Consideration of inner dimensions, in conjunction with sustainability knowledge and skill development, is needed for reshaping the accounting profession towards achieving sustainable futures.

The authors explore the role of individual inner dimensions in accounting and how approaches to cultivating compassion in other disciplinary educational settings could be applied to cultivate and facilitate compassion within accounting education. Approaches to cultivating compassion for human and non-human species within accounting education are presented, highlighting their relevance to accounting decisions and organisational accountability.

Cultivating compassion for human and non-human species within accounting education aligns with the broader role of accounting in social and environmental issues. Embedding compassionate approaches with a problem-solving focus within accounting pedagogies and curricula design could contribute to shaping behaviour and reorienting the mindsets of future accounting professionals.

Cultivating compassion within accounting students enhances connections across species, encourages students to recognise the role of compassion in sustainable decision-making and promotes a sustainable mindset. Enhanced compassion in accounting graduates could provide the motivational force for action-oriented responses from the accounting profession to the unprecedented ecological crisis.

To the best of the authors’ knowledge, this paper presents a first step in exploring potential approaches to cultivating and facilitating compassion within accounting pedagogies and curricula design. This paper extends sustainability accounting education literature by considering individual inner dimensions in shifting mindsets of accounting students, graduates and educators towards sustainability.