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Article
Publication date: 12 June 2023

Qinglong Li, Jaeseung Park and Jaekyeong Kim

The current study investigates the impact on perceived review helpfulness of the simultaneous processing of information from multiple cues with various central and peripheral cue…

Abstract

Purpose

The current study investigates the impact on perceived review helpfulness of the simultaneous processing of information from multiple cues with various central and peripheral cue combinations based on the elaboration likelihood model (ELM). Thus, the current study develops and tests hypotheses by analyzing real-world review data with a text mining approach in e-commerce to investigate how information consistency (rating inconsistency, review consistency and text similarity) influences perceived helpfulness. Moreover, the role of product type is examined in online consumer reviews of perceived helpfulness.

Design/methodology/approach

The current study collected 61,900 online reviews, including 600 products in six categories, from Amazon.com. Additionally, 51,927 reviews were filtered that received helpfulness votes, and then text mining and negative binomial regression were applied.

Findings

The current study found that rating inconsistency and text similarity negatively affect perceived helpfulness and that review consistency positively affects perceived helpfulness. Moreover, peripheral cues (rating inconsistency) positively affect perceived helpfulness in reviews of experience goods rather than search goods. However, there is a lack of evidence to demonstrate the hypothesis that product types moderate the effectiveness of central cues (review consistency and text similarity) on perceived helpfulness.

Originality/value

Previous studies have mainly focused on numerical and textual factors to investigate the effect on perceived helpfulness. Additionally, previous studies have independently confirmed the factors that affect perceived helpfulness. The current study investigated how information consistency affects perceived helpfulness and found that various combinations of cues significantly affect perceived helpfulness. This result contributes to the review helpfulness and ELM literature by identifying the impact on perceived helpfulness from a comprehensive perspective of consumer review and information consistency.

Details

Data Technologies and Applications, vol. 58 no. 1
Type: Research Article
ISSN: 2514-9288

Keywords

Article
Publication date: 8 September 2022

Jaeseung Park, Xinzhe Li, Qinglong Li and Jaekyeong Kim

The existing collaborative filtering algorithm may select an insufficiently representative customer as the neighbor of a target customer, which means that the performance in…

Abstract

Purpose

The existing collaborative filtering algorithm may select an insufficiently representative customer as the neighbor of a target customer, which means that the performance in providing recommendations is not sufficiently accurate. This study aims to investigate the impact on recommendation performance of selecting influential and representative customers.

Design/methodology/approach

Some studies have shown that review helpfulness and consistency significantly affect purchase decision-making. Thus, this study focuses on customers who have written helpful and consistent reviews to select influential and representative neighbors. To achieve the purpose of this study, the authors apply a text-mining approach to analyze review helpfulness and consistency. In addition, they evaluate the performance of the proposed methodology using several real-world Amazon review data sets for experimental utility and reliability.

Findings

This study is the first to propose a methodology to investigate the effect of review consistency and helpfulness on recommendation performance. The experimental results confirmed that the recommendation performance was excellent when a neighbor was selected who wrote consistent or helpful reviews more than when neighbors were selected for all customers.

Originality/value

This study investigates the effect of review consistency and helpfulness on recommendation performance. Online review can enhance recommendation performance because it reflects the purchasing behavior of customers who consider reviews when purchasing items. The experimental results indicate that review helpfulness and consistency can enhance the performance of personalized recommendation services, increase customer satisfaction and increase confidence in a company.

Details

Data Technologies and Applications, vol. 57 no. 2
Type: Research Article
ISSN: 2514-9288

Keywords

Open Access
Article
Publication date: 14 August 2017

Jose Ignacio Tamayo Segarra, Bilal Al Jammal and Hakima Chaouchi

Internet of Things’ (IoT’s) first wave started with tracking services for better inventory management mainly using radio frequency identification (RFID) technology. Later on…

2910

Abstract

Purpose

Internet of Things’ (IoT’s) first wave started with tracking services for better inventory management mainly using radio frequency identification (RFID) technology. Later on, monitoring services became one of the major interests, including sensing technologies, and then more actuation for remote control-type of IoT applications such as smart homes, smart cities and Industry 4.0. In this paper, the authors focus on the RFID technology impairment. They propose to take advantage of the mature IoT technologies that offer native service discovery such as blutooth or LTE D2D ProSe or Wifi Direct. Using the automatic service discovery in the new framework will make heterogeneous readers aware of the presence of other readers and this will be used by the proposed distributed algorithm to better control the multiple RFID reader interference problem. The author clearly considers emerging Industry 4.0 use case, where RFID technology is of major interest for both identification and tracking. To enhance the RFID tag reading performance, collisions in the RFID frequency should be minimized with reader-to-reader coordination protocols. In this paper, the author proposes a simple distributed reader anti-collision protocol named DiSim that makes use of proximity services of IoT network and is compliant with the current RFID standards. The author evaluates the efficiency of the proposal via simulation.

Design/methodology/approach

In this paper, the author proposes a simple distributed reader anti-collision protocol named DiSim that makes use of proximity services of IoT network and is compliant with the current RFID standards. The author evaluates the efficiency of the proposal via simulation to study its behavior in very dense and heterogeneous RFID environments. Specifically, the author explores the coexistence of powerful static readers and small mobile readers, comparing the proposal with a standard ETSI CSMA method. The proposal reduces significantly the number of access attempts, which are resource-expensive for the readers. The results show that the objectives of DiSim are met, producing low reader collision probability and, however, having lower average readings per reader per time.

Findings

DiSim is evaluated with the ETSI standard LBT protocol for multi-reader environments in several environments with varied levels of reader and tag densities, having both static powerful RFID readers and heterogeneous randomly moving mobile RFID readers. It effectively reduces the number of backoffs or contentions for the RFID channel. This has high reading success rate due to the avoided collisions; however, the readers are put to wait, and DiSim has less average readings per reader per time. As an additional side evaluation, the ETSI standard LBT mechanism was found to present a good performance for low-density mid-coverage scenarios, however, with high variability on the evaluation results.

Research limitations/implications

To show more results, the author needs to do real experimentation in a warehouse, such as Amazon warehouse, where he expects to have more and more robots, start shelves, automatic item finding on the shelve, etc.

Practical implications

Future work considers experimentation in a real warehouse equipped with heterogeneous RFID readers and real-time analysis of RFID reading efficiency also combined with indoor localization and navigation for warehouse mobile robots.

Social implications

More automatization is expected in the future; this work makes the use of RFID technology more efficient and opens more possibilities for services deployment in different domains such as the industry which was considered not only in this paper but also in smart cites and smart homes.

Originality/value

Compared to the literature, the proposal offers the advantage to not be dependent on a centralized server controlling the RFID readers. It also offers the possibility for an existing RFID architecture to add new readers from a different manufacturer, as the readers using the approach will have the possibility to discover the capabilities of the new interaction other RFID readers. This solution takes advantage of the available proximity service that will be more and more offered by the IoT technologies.

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