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The purpose of this study is to extend the current knowledge of curriculum developments in international business and marketing curricula. Integrating sustainability into business and marketing curricula of the universities are widely debated in previous literature. Sustainability is a global phenomenon; however, curriculum development projects aimed at integrating sustainability education into international business and marketing curricula are scarce. The study investigates the learning gaps in sustainability education among undergraduates enrolled in an International Marketing course to postulate a series of pedagogical practices, leading to effective integration of sustainability education into the curricula.

Two-phased research method consisting of complementary data collection techniques informed the findings of this study. First, an online survey was conducted among 111 undergraduates enrolled in an International Marketing course. The findings of the survey are used in designing the second phase of data collection performed through a content analysis of essays written by 60 undergraduates evaluating sustainable marketing practices of international firms. Informed by the findings gathered through SPSS- and Nvivo-aided data analysis, this study postulates a series of pedagogical practices.

The study argues that curriculum development projects in integrating sustainability into an existing curriculum in universities should be aimed at bridging undergraduates’ learning gaps in sustainability education. The main learning gaps identified in the study reveal that undergraduates find it difficult to view the social function of international business firms from a holistic point of view; critically assess sustainable marketing practices; and articulate futuristic views on sustainable marketing practices. Further, the content analysis revealed three major thematic categories: sustainability from reductionists’ perspective, sustainable marketing practices bring nothing “but good for businesses”, ambivalent about the future success of sustainable marketing practices. Triggered by these learning gaps, thematic categories and the theoretical underpinnings of Rusinko’s (2010) matrix for integrating sustainability education, the study offers a set of practical pedagogical guidelines to incorporate sustainability education into curricula.

The study is limited to exploring undergraduate student perspectives, and it would be worthwhile if educators’ perspectives are explored in future studies. The findings could be further improved by conducting a cross-sectional study across several business disciplines.

Based on the findings of the study, a set of guidelines for developing a pedagogical plan to incorporate sustainable education into curricula is presented.

Educators argue that successful curriculum development projects aiming at integrating sustainability into existing curricula should be aligned with the structure of the existing curricula, and those new pedagogical practices in integrating sustainability into existing curricula should be built on students’ learning gaps in sustainability education. To this end, this study examined undergraduates’ learning gaps in sustainability education and postulated pedagogical practices toward integrating sustainability education into an existing curriculum of international marketing.

Presents a model of strategic international career management. Argues that while existing career models assist in providing a strategic focus to organizational career management, in that they match career practice with business strategy, they essentially fail to recognize the inherent differences that exist in international career moves vis‐à‐vis more traditional domestic career mobility. As there are significant differences in work role transition when an international career move takes place, there has been a failure to recognize that international career moves are, as has been suggested elsewhere, transitional, discontinuous, recursionary and stage‐interdependent in nature. Stresses the centrality of these career considerations, inherent in international career mobility and generally missing from existing career models to the development of the strategic international career management model advanced.

The purpose of this paper is to deal with the Eurocentric conceptualisation of “risk” which reinforces rent-seeking language, culture and practices of doing business that are alien to non-European societies. This paper also attempts to engage with Eurocentric methods and strategies that sustain hegemony in international business by promoting “risk” and perpetuating “uncertainty” within the non-European business culture. Such territoriality within basic conceptualisation of in international business is central to manufactured “risks” that reinforces crisis, while state deals successfully or fails to deal with it, the global corporations extract resources and expand their capital and market base in non-European societies while doing business. This paper is divided into two parts: the first part presents the philosophical basis of risks and its historical foundations and the second part deals with the neo-colonial business methods, languages, cultures and strategies which are Eurocentric by nature. This paper argues that manufacturing risk is the Eurocentric business strategy.

This paper draws its methodological lineages to nonlinear historical narrative around the concept and construction of the idea and language of “risk” and “uncertainty”. This paper follows discourse analysis (Fairclough, 2003) to locate the way in which the Eurocentric concept of risk was exported and incorporated within the language of international business in non-Western business traditions. While engaging with conceptual discourses, it focusses on the power of language in the process of conceptualisation where “authority comes to language from outside” (Bourdieu, 1991, p. 109). As a result of which the concept does not reflect the objective reality of non-European business culture and its uniqueness while assimilating it within the Western European theoretical traditions of “risk and uncertainty” in international business practice.

The understanding of risk in business within the non-European context needs new ways of conceptualising risk. The updated version of Eurocentric theories, languages and methods of international business and associated risk narrative can never be a starting point. The duality of philosophy in which “economic growth” and “backwardness” measures progress and reduces human experience and objectives of business to seek and expand profit. The starting point of any theoretical analysis on risk in doing business in non-European societies must acknowledge the specificities of their context in terms of local ideas, knowledge, history, language and methods of business practice which is different from Europe.

This paper outlines the Eurocentric conceptualisation of “risk” which reinforces rent-seeking language, culture and practices of doing business that are alien to non-European societies. It engages with the Eurocentric methods and strategies that sustain hegemony in international business by promoting “risk” and perpetuating “uncertainty” within the non-European business culture. Such territoriality within basic conceptualisation of in international business is central to manufactured “risks” that reinforces crisis; while state deals successfully or fails to deal with it; the global corporations extract resources and expand their capital and market base in non-European societies while doing business. This paper is divided into two parts: the first part presents the philosophical basis of risks and its historical foundations; the second part deals with the neo-colonial business methods, languages, cultures and strategies which are Eurocentric by nature. This paper argues that manufacturing risk is the Eurocentric business strategy. This paper argues for a new language, a new method and a new strategy of doing business by decolonising the discipline of international business.

Examines the ethical problems within international purchasing and sales interactions. Bribery is identified as the major problem, though this is only true in North‐South trade, and ignores evidence of unethical practices in the interactions between purchasing and sales generally. Business people in the North tend to adopt double standards when criticizing the acceptance of bribery in some cultures, while ignoring the unethical practices in their own cultures. An interaction approach avoids cultural relativism, by seeing gifts and entertaining as a necessary part of the development of personal relationships which characterize successful international business relationships. It seems that a majority of international business transactions take place without the intervention of unethical inducements. Furthermore, the development and introduction of codes of ethics as well as the work of organizations such as Transparency International all suggest the climate is changing to one more supportive of high ethical standards.

This study aims to gain a deep understanding of the process of international commercial terms (Incoterms) selection by small and medium enterprises (SMEs) in Bangladesh and identify the key factors that influence their choices. The study also intends to explore the discrepancy between the literature and the actual industry practice so that policymakers and traders can make more informed decisions in this respect.

The study adopts a mixed methodology. Initially, 20 factors under five principle components were identified by reviewing the literature. The semi-structured one-to-one interview method has been used to gather expert opinions on the factors and to identify the discrepancy between literature and actual industry practices. Finally, eight factors have been identified and surveyed using the best-worst method (BWM) to determine their relative significance or weights in Incoterm selection.

The study has found that government policies, the influence of banks and currency fluctuations are the top three influential factors in selecting Incoterms by SMEs in Bangladesh. As a result, the most commonly used Incoterms are free on board (FOB) for the exporters and cost and freight (CFR) for the importers. However, discrepancies have been identified between the selected and the actual application of the Incoterms.

To the best of the authors’ knowledge, this is the first study to identify and analyse the factors that influence the selection of Incoterms by the SMEs in the context of a developing nation. The study has identified the factors from both importers’ and exporters’ perspectives that have not been done by any previous studies. Moreover, this study explores the discrepancies between the agreed Incoterm and the actual industry practices which is a unique contribution to the literature.

The purpose of this paper is to highlight the need for international managers to rethink current managerial practices, especially the application of a universalistic approach in an international business context. A differentiated managerial approach is recommended to meet the challenges of a dynamic environment.

Literature review based on secondary data provides the analysis of the bilateral trade relationship between China and ASEAN. This paper cites the case of the China‐Singapore Suzhou Industrial Park project to illustrate the difficulties in international partnerships.

The findings highlight differences in business philosophies; differences in state bureaucracies and political viewpoints concerning business arrangements; socio‐cultural differences in values, and expectations of political and business leaders, and their people.

The paper highlights the need for further research in Chinese managerial styles and knowledge.

The recommended differentiated management approach will allow international managers an alternative option in managing international teams and workforce diversity in cross border business partnerships.

The literature gap in this particular area of study presents an opportunity to explore new managerial approaches in international management practices.

This study aims to critically discuss and reorient the diversity, equity and inclusion (DEI) debate toward the idea of addressing and rectifying the pervasive structural inequalities that DEI, in its undiluted form rooted in social justice (SJ), aims to combat. Drawing on Bourdieu, the study first examines the diffusion and contestation of DEI into international business (IB). It then proposes a Bourdieu-inspired agenda to advance the transposition of SJ principles into IB.

The study interpretively reconstructs the process of DEI’s ideational diffusion. It examines how the interplay between ideas and field dynamics in IB shapes ideational processes and outcomes.

In response to rising global inequalities – to which multinational enterprises (MNEs) have significantly contributed – SJ movements have propelled DEI into the wider social and political arena, including corporate boardrooms. Within IB, a diluted version of DEI – IB-DEI – emerged as a paradigm to improve MNEs’ performance, but failed to address underlying structural inequalities. As the social impacts, utility and legitimacy of DEI have been challenged, the DEI debate has come to a flux. The study proposes conceptual and contextual extension of DEI within IB and advancing socially engaged research and practice that help reinforce DEI’s core SJ purpose – tackling structural inequalities.

The study is one of the few to openly tackle SJ-IB contradictions on DEI, while advancing the application of Bourdieu to critical studies of IB.

The purpose of this paper is to emphasise the importance of the study of ethics in an international context in business courses.

The paper begins with proposed learning outcomes. It examines, using contemporary examples, the increased importance of corporate social responsibility (CSR), the implications of national and international legislation concerning ethical issues and the need for sound overall corporate governance. It concludes with analysis of recent progress towards sustaining ethical standards. The various key ethical dilemmas which occur in business are examined using recent examples, both from the UK and internationally.

The paper presents an optimistic analysis of recent progress made in the development of ethical standards in business, including suggestions for future good practice, both internationally and at company level.

The paper emphasises the importance of sound governance, which is fundamental to the success in fostering ethical practices in international business.