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It doesn't matter how well employees in industry and commerce are trained in product knowledge and the skills of their trade if, at the end of the day, they alienate or offend the customers. In the long term nothing is more important to a business than customers. When times are hard they become even more valuable than during the good times; because then they are even more difficult to replace, and dissatisfied customers have very long memories.

A review is presented of some uses of video equipment, together with advice on how to select and whether to buy or hire.

The whole point of Industry Year is to demonstrate to those outside industry that it provides interesting jobs and careers for bright and ambitious young people. It is not an easy message to get across; so much of the industrial picture is too large for anyone to be able to see it clearly anyway. The answer to many of these communications problems is, however, the television set. Corporate messages, training, and recruitment campaigns can all be put across on video with many times more impact than the written word.

Historians are well aware that adversity concentrates the mind most wonderfully. In the current business climate the best managers are finding that recession is having the same effect. When business cycles dip, everyone suddenly realises how important business efficiency is; and in the past training especially has been allocated a high priority during hard times. Unlike other forms of business efficiency improvement training is about people, not expensive equipment. And despite the increasing emphasis on the use of audio‐visual techniques to help improve training and educational communications, the hardware cost involved is usually relatively low.