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Drawing upon prior work in cognition, organizational learning, strategy, and organization theory, a multi-level, longitudinal account of change in core competence is presented. The central concern addressed is how knowledge passes from “individual” to “organizational,” and how insight present in one part of the organization comes into broader currency. Data from a mature industry firm form the foundation for a depiction of change as a cognitive process involving multiple individuals, groups, and levels within the organization. Speculative propositions and a process model are presented.