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Social enterprises are competitive businesses in the marketplace, yet insubstantial research has investigated how they market their businesses. This paper aims to investigate the impact a social enterprise label – “Buy the Good Stuff” – used in Edinburgh has had on consumer awareness and explore whether a possible national label could be used as a marketing tool by social enterprises in Scotland.

The study uses a mixed-methods approach, consisting of an online questionnaire with 100 participants and seven semi-structured interviews with representatives of social enterprises involved in the marketing campaign in Edinburgh and representatives of social enterprises who were not involved in the campaign.

Findings indicate that the label used in Edinburgh has had little impact on increasing consumer awareness of social enterprises. However, a national label has the potential to help social enterprises increase consumer awareness. Yet, successful implementation requires thorough design of the label and broad support for its promotion.

The paper offers insights into the implementation of a national label. Managers of social enterprises and social enterprise networks should consider the findings when adopting marketing activities.

Findings contribute to the sparse literature regarding marketing activities of social enterprises. The paper provides evidence that the broader social enterprise sector and its representatives in Scotland should re-evaluate their position on the introduction of a national label, given that one priority identified for the sector is to create and promote a social enterprise brand which the SE code is not focussed on.

AT the close of the year we look back upon twelve very chequered months in the story of librarianship. In the field of libraries as a whole, it may be said that they held their own and indeed that some progress has been made. A few libraries have been opened, mostly branch libraries, but there have been extensions and re‐organisations of central libraries, which point to a universally developing regard for the library service. Even if this has not been dramatic in some places, it has nevertheless been real. Men who were middle‐aged before the war must, however, pass away before we get the right perspective for the conditions of to‐day; that is to say, with few exceptions. We are not speaking of librarians here, but of those who control libraries, but even librarians of the older school have sometimes found it difficult to envisage library service on the scale common in America, which, with adjustments to British circumstances, should be the scale for us throughout the Empire.

Describes how the opinions about Wilhelm Roscher and his work developed during the century following his death in the USA. Possible reasons for the changes are explored. Special attention is given to the more favourable reception of Roscher in the USA as opposed to the UK. A central point is that his influence and importance in the USA changed as time passed and with the development of professional economics. Suggests new reading of Cunningham′s essay. Attention is drawn to some of Roscher′s works in English that have been neglected. Some problems of periodization in the history of economic thought are investigated. Several conventional judgements are challenged and possibilities for further research suggested.