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1 – 10 of 25This article offers an introduction to a theoretical approach which has recently begun to be used by organisational theorists to explain the distribution and exercise of power…
Abstract
This article offers an introduction to a theoretical approach which has recently begun to be used by organisational theorists to explain the distribution and exercise of power between organisations and entities within particular spheres, or “networks”. This approach, which has been labelled “actor‐network” theory, argues that focusing on questions of “identity”, particularly questions of self‐identity, depends upon accepting and reproducing a “modern” set of presuppositions. These modern presuppositions are concerned primarily with the creation of stable boundaries and hierarchies, between subject and object, and between self and other. Actor‐network theory proposes that the notion of “agency” offers an alternative “amodern” perspective from which to explore how entities, or actors, influence other actors through the process of translation. Concludes that actor‐network theory, as a meta‐theoretical position and as a methodological approach offers an alternative to existing public relations theory which cannot easily be ignored.
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Ian Somerville and Andy Purcell
The purpose of this paper is to examine the public relations strategies of the IRA (Irish Republican Army) and their political wing Sinn Féin, throughout the historical period…
Abstract
Purpose
The purpose of this paper is to examine the public relations strategies of the IRA (Irish Republican Army) and their political wing Sinn Féin, throughout the historical period known as the Northern Ireland “Troubles”.
Design/methodology/approach
This study uses semi‐structured élite interviews as its primary data. The study structures a historical account of the development of republican public relations around three main phases: the “propaganda of the deed” phase; the development of political public relations phase; and the peace process phase.
Findings
Much previous research traces a common trajectory for terrorist organisations, where they begin with large‐scale “propaganda of the deed” activities, and then move toward more typical PR activities when their “message” begins to be heard. The findings suggest that this is only partially true for the republican movement. Previous research also claims that peace settlements virtually never acknowledge the demands of terrorist groups. However, the findings indicate that the republican movement, via the use of skilful public relations techniques and disciplined internal organisational communication, pushed itself to the forefront and remained central in the efforts to develop a peace process.
Research limitations/implications
The study draws on interview data with a small group (six) of republican strategists, all of whom where involved in some capacity in public relations activities. While it is not claimed that they represent the views of the whole republican movement on the issues discussed, they do arguably represent the views of a “dominant coalition”. Future research could usefully investigate the public relations of power sharing since the Good Friday Agreement.
Originality/value
Previous approaches to analysing the subject of public relations and terrorism have tended to regard it as an activity engaged in by psychopaths or criminals. This paper's starting‐point is to problematise this definition of “terrorism” and at the same time widen the application of the term to include State actors. In this regard, it is in opposition to much current Western media, governmental and academic usage of the term. This research also differs from most other studies of terrorism in the public relations literature, in that it uses élite interviews as its primary source of data.
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Ian Somerville, Emma Wood and Mark Gillham
The purpose of this paper is to present and discuss the results of research conducted among Scottish communication professionals, which investigated their perception of and…
Abstract
Purpose
The purpose of this paper is to present and discuss the results of research conducted among Scottish communication professionals, which investigated their perception of and attitudes toward recent trends and future developments with respect to the free organisational publication.
Design/methodology/approach
The mainly qualitative data presented in this paper were gathered using an in‐depth self‐completion questionnaire.
Findings
The paper finds that first, there have been significant changes in purpose, content, design and distribution of free organisational publications in recent years, but for the foreseeable future communication professionals envisage important roles for both print and electronic organisational publications. Second, practitioners tend to adopt the rhetoric and language of “technological determinism” when discussing new media technologies. That is, they tend to see themselves as relatively powerless in the face of “technological advances” and see their role as simply adopting what is given to them. This article argues that viewing the technology/society relationship from a more “social shaping” perspective will allow practitioners to utilise new media technologies in ways which will benefit them and their stakeholders.
Research limitations/implications
The paper provides a more complete picture of the “value” of free organisational publications. Future research must necessarily investigate the viewpoint of the audiences.
Practical implications
The paper draws lessons for practitioners on how best to employ print and electronic publications and how they should respond to current claims made about new media technologies.
Originality/value
This paper investigates what is, in many ways, a quite different new media environment from that analysed by previously published UK research in this area. This study also theorises practitioner discourses in a more comprehensive way than many earlier studies by examining them in the context of the theoretical debates surrounding the relationship between technology and society.
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The last decade, and particularly the last few years, have witnessed a remarkable transformation in the construction industry. Today, this industry is one of the most dynamic…
Abstract
The last decade, and particularly the last few years, have witnessed a remarkable transformation in the construction industry. Today, this industry is one of the most dynamic, innovative and technically advanced of any sector in the UK’s economy. Unfortunately, the industry’s image and its reputation lag a long way behind its true picture. Further aggravated by the lack of a cohesive, coordinated, all‐encompassing body to bring this very disparate industry together, little has been done to address the gap between the exciting reality and the depressing perception of construction among the public. Fundamental issues such as skills shortages and a dramatic fall in students entering the construction professions are a real threat to the sustainability of an industry so critical to delivering the ongoing development of the country’s built environment. Nevertheless, the profound changes that have revolutionised the industry have, at the same time, demanded and even necessitated, an equally dramatic change in its approach to community relations. Of all the elements that comprise the corporate social responsibility concept that is being embraced by all businesses today, it is the success or failure of its community relations activities that will determine the outcome of several issues currently confronting the construction industry. This paper examines how the industry’s structural changes have impacted on the industry’s community relations and how, given the new importance of community, the industry is responding to the challenge of nurturing good relations with its public audience at site and project level. Guidance and guidelines are given for implementing a practical “best practice” community relations programme at this local level of construction operations.
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I want first to relate the Rules and their preparation to as wide a professional canvas as possible. Secondly, I intend to connect that relationship with the principles upon which…
Abstract
I want first to relate the Rules and their preparation to as wide a professional canvas as possible. Secondly, I intend to connect that relationship with the principles upon which the Rules have been based and upon which their structure has been built. And finally I would like to describe briefly how their value has so far been established and related to current library services.
The purpose of this paper is to describe the benefits of integrating personalization within a library web site and presents methodology for achieving this goal within an academic…
Abstract
Purpose
The purpose of this paper is to describe the benefits of integrating personalization within a library web site and presents methodology for achieving this goal within an academic setting.
Design/methodology/approach
The project documented in this study explores the use of student course enrollment data as the basis for creating a personalized library web site. Off-the-shelf, open source applications are used in conjunction with existing university data to deliver a final product that offers an enhanced user experience for the university community.
Findings
Adaptive personalization is increasingly commonplace on the web. Academic libraries have a unique source of existing data that offers the potential of adding personalization to the library web site. At present, the personalization of library online services remains largely unexplored. This project illustrates one relatively low-cost method to help libraries interested in creating personalized web sites.
Practical implications
This paper provides a guide for libraries interested in the implementation of personalization within their web sites.
Originality/value
The project described in this case study is highly unique within libraries. The paper outlines the feasibility and technical requirements associated with using course enrollment data to add personalized content to a library web site.
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Our readers are now preparing for the Southport Conference, which, offers an opportunity for reviewing the present curious position of the library profession. We have had crises…
Abstract
Our readers are now preparing for the Southport Conference, which, offers an opportunity for reviewing the present curious position of the library profession. We have had crises in the past, but none perhaps quite so acute as the present, because no one knows where we are drifting. We understand that Mr. Fisher has invited the Library Association to submit our views on the proposed legislative (or other) changes, and possibly the Association will now express itself. Our past experience of educationists leads us to think that it will be unwise to oppose close co‐operation, or even coalescence, with education authorities—that, in short, they “will absorb us whether we like it or not—at least in some way. If we can preserve a certain independence of action and of status we shall perhaps not suffer to much as will be the case if we are placed entirely under the local education committees, and if the library committees become merely sub‐committees of the larger bodies.
The purpose of this paper is to engage with a foundational gendered imaginary in Western medical and popular discourse regarding fetal sexual development. It is an imaginary that…
Abstract
Purpose
The purpose of this paper is to engage with a foundational gendered imaginary in Western medical and popular discourse regarding fetal sexual development. It is an imaginary that consists of dual narratives that bolster an oppositional complementary model of sex-gender. By these accounts male sexual development results from complex and multi-faceted processes generated by the Y chromosome while female sexual development is straightforward, articulated through a discourse of “default sex” (Jost, 1953). Such apparent truths fit seamlessly with the timeworn notion of maleness and masculinity as always already active, and femaleness and femininity always and inevitably passive. In other words, he does and she is.
Design/methodology/approach
Despite embryogenetic findings thoroughly debunking these ideas, contemporary medical and biological textbooks remain haunted by outdated androcentric models of sex development. This paper attends to biomedical and everyday understandings of sex and gender to demonstrate how fresh lines of inquiry produce conditions that enable new ways of understanding bodies and embodied experiences.
Findings
This paper demonstrates how new ways of thinking can lead to a new understanding with regards to sex, gender, bodies, and experiences.
Originality/value
This paper attends to biomedical and everyday understandings of sex and gender to demonstrate how fresh lines of inquiry produce conditions that enable new ways of understanding bodies and embodied experiences.
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Clive Bingley, Edwin Fleming, Allan Bunch and Kate Hills
ONE OF OUR readers has suggested that, to help a busy eye scan the pages of this section of NLW for instant recognition of topics of interest to it, these notelets should…
Abstract
ONE OF OUR readers has suggested that, to help a busy eye scan the pages of this section of NLW for instant recognition of topics of interest to it, these notelets should highlight in bold type certain keywords which give a clue to their content. Then harassed children's librarians, for example, can ignore the small type immediately surrounding the accentuated words ‘opulent bosom’ as being quite obviously beyond his/her realm of professional interest.