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This study aims to explore the dynamic interplay of key resources (i.e. research and development (R&D), advertising and exports) in affecting the performance of USA manufacturing firms. Specifically, the authors examine the dynamic impact of joint resources and predict differential effect scales contingent on firm capabilities.

This study presents a combined multiple regression analysis (MRA)-multilayer perceptron (MLP) neural network modeling and investigates the complex interlinkage of capabilities, resources and performance. As an innovative approach, the MRA-MLP model investigates the effect of capabilities under the combinatory deployment of joint resources.

This study finds that the impact of joint resources and synergistic rents is not uniform but rather distinctive according to the combinatory conditions and that the pattern is further shaped by firm capabilities. Accordingly, besides signifying the contingent aspect of capabilities across a range of resource combinations, the result also shows that managerial sophistication in adaptive resource control is more than a managerial ethos.

The proposed analytic process provides scientific decision support tools with control mechanisms with respect to deploying multiple resources and setting actionable goals, thereby presenting pragmatic benchmarking options to industry managers.

Using the theoretical underpinnings of the resource-based view (RBV) and resource orchestration, this study advances knowledge about the complex interaction of key resources by presenting a salient analytic process. The empirical design, which portrays holistic interaction patterns, adds to the uniqueness of this study of the complex interlinkages between capabilities, resources and shareholder value.

Social media posts have been an integral part of our society’s communication and serve purposes from the personal to the national, from the mundane to the silly to the momentous. This study aims to examine social media posts as records, discussing how social media technology serves, perhaps unexpectedly, to reinforce traditional archival understandings of issues such as provenance, custody, access, disposition and preservation.

This study follows a four-step methodology. First, this study analyzes literature for a matching definition of the social media record. In the second step, we appraise three social media postings previously curated and cited in news articles by journalists to determine their characteristics – Are these social media posts “records?” Third, this study evaluates the sample records against two dominant theoretical record models, the life cycle and the continuum and attempt to apply the model specifications to the data samples. Finally, this study proposes appropriate records management solutions to address governance issues from the study findings in the conclusion section.

This study shows that, even by the most traditional of definitions, social media posts are records. The paper also demonstrates that platform mediation transforms simple narrative documents into records whose provenance, custody and control are dictated by platform logics and governance, outside of the control of their creators. Through appraisal of a small sample of “important” social media posts, this study illustrates that, rather than obsolete, traditional records management concepts and approaches are necessary to ensuring the ongoing accessibility, usability and evidentiary character of social media posts in the broader “platformized” context.

This is exploratory, theoretical work. In future works, this study plans to expand and validate aspects of this study.

This paper tests existing theoretical frameworks, namely, the Records Life cycle and the Records Continuum for applicability to the social media record. The paper also offers a view of the potential for traditional archival and records management concepts in service of a just and inclusive recordkeeping, because such concepts allow us to demonstrate the centralized, elite-serving, bureaucratic structures which underpin social media records are obscured by the seemingly decentralized, participatory nature of social media.

In early 2014, recent Stanford University graduate Tyler Shultz was in a quandary. He had been working at Theranos, a blood-diagnostic company founded by Elizabeth Holmes, a Stanford-dropout wunderkind, for almost a year. Shultz had learned enough about the company to realize that its practices and the efficacy of its much-touted finger-prick blood-testing technology were questionable and that the company was going to great lengths to hide this fact from the public and from regulators.

Theranos and Holmes were Silicon Valley darlings, enjoying positive press and lavish attention from potential investors and technology titans alike. Just as companies like PayPal had revolutionized the stagnant payments industry and Uber had upended the for-hire transportation sector, Theranos had been positioned as the latest technology firm to substantially disrupt yet another mature sector: the medical laboratory business. By the start of 2014, the company had raised more than $400 million in funding, and had an estimated market valuation of $9 billion.

Shultz's situation was exacerbated by the fact that his grandfather, the highly respected former US Secretary of State George Shultz, was on the Theranos board and was one of Elizabeth Holmes's biggest supporters.

But Tyler Shultz worried about the customers he was convinced were receiving highly unreliable and often inaccurate blood-test results. With so much at stake, Shultz wondered how he should proceed. Should he raise his concerns with the firm's investors? Blow the whistle externally? Report to industry regulators? Go away quietly?

This case and its subsequent four brief follow-up cases are based largely on interviews with Tyler Shultz, and outline the dilemma he faced and the various steps he would take both to extricate himself from his unsavory position and let the public know the full extent of the deception at Theranos.

Five optional handouts are available to instructors to further discussion after the case has been debriefed. The handouts serve as additional decision points for the students if your class time permits.