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The case study will help improve systemic gender-related challenges for women in STEM, male-dominated nontraditional workplaces, such as mining, and contribute to CASE FOR WOMEN database of women-centered business teaching cases.

The learning objectives are as follows: discuss gender issues in nontraditional science, technology, engineering, mathematics (STEM)–related male-dominated industries; conduct a strategic competitive strengths and weaknesses, the opportunities and threats analysis and political, economic, social, technological, legal and environmental analysis; evaluate relevant information and decision criteria to assess the options; provide recommendations for strengthening vision mission and strategy; and analyze the business model using the Business Model Canvas.

Alicia Woods (she/her), founder of Covergalls Inc., was facing an unexpected challenge during the COVID-19 worldwide pandemic restrictions and lockdowns which had created an unprecedented disruption to her business. Should Covergalls continue on its current path, or was it time to branch out?

This case is suitable for diversity, equality and inclusion, strategic management, entrepreneurship, marketing or leadership courses at the undergraduate BBA and graduate MBA level on campus or online.

Teaching notes are available for educators only.

CCS 3: Entrepreneurship.

The purpose of this paper is to update the core data set of self-neglect safeguarding adult reviews (SARs) and accompanying thematic analysis. The initial data set was published in this journal in 2015 and has since been updated annually. The complete data set is available from the author. The second purpose is to reflect on the narratives about adult safeguarding and self-neglect by focusing on the stories that are told and untold in the reviews.

Further published reviews are added to the core data set, drawn from the national SAR library and the websites of Safeguarding Adults Boards (SABs). Thematic analysis is updated using the domains used previously, direct work, the team around the person, organisational support and governance. SAR findings and recommendations are also critiqued using three further domains: knowledge production, explanation and aesthetics.

Familiar findings emerge from the thematic analysis and reinforce the evidence-base of good practice with individuals who self-neglect and for policies and procedures with which to support those practitioners working with such cases. SAR findings emphasise the knowledge domain, namely, what is actually found, rather than the explanatory domain that seeks to answer the question “why?” Findings and recommendations appear to assume that learning can be implemented within the existing architecture of services rather than challenging taken-for-granted assumptions about the context within which adult safeguarding is situated.

A national database of reviews completed by SABs has been established (www.nationalnetwork.org.uk), but this data set remains incomplete. Drawing together the findings from the reviews nonetheless reinforces what is known about the components of effective practice, and effective policy and organisational arrangements for practice. Although individual reviews might comment on good practice alongside shortfalls, there is little analysis that seeks to explain rather than just report findings.

Answering the question “why?” remains a significant challenge for SARs, where concerns about how agencies worked together prompted review but also where positive outcomes have been achieved. The findings confirm the relevance of the evidence-base for effective practice, but SARs are limited in their analysis of what enables and what obstructs the components of best practice. The challenge for SAR authors and for partners within SABs is to reflect on the stories that are told and those that remain untold or untellable. This is an exercise of power and of ethical and political decision-making.

The paper extends the thematic analysis of available reviews that focus on work with adults who self-neglect, further reinforcing the evidence base for practice. The paper analyses the degree to which SARs answer the question “why?” as opposed simply to answering the question “what?” It also explores the degree to which SARs appear to accept or challenge the context for adult safeguarding. The paper suggests that SABs and SAR authors should focus explicitly on what enables and what obstructs the realisation of best practice, and on the choices they make about the stories that are told.

The purpose of this paper is to understand a new restaurant venture's target segment and create a consumer profile for the new restaurant; to design a positioning statement for the new restaurant; to appraise the marketing strategy and suggest improvements in the marketing mix of a new restaurant venture in the new normal; to discuss the augmentation of services by a new restaurant to compete effectively in the market; and to identify and discuss the vital marketing steps for opening a restaurant in the new normal.

Kelvin, an ambitious and budding restaurateur, had high aspirations with great plans. V café was his first running venture. The income from V café was not enough to improve his social position. He wanted to open a new restaurant (Haikou) and earn more. Kelvin was well aware of COVID-19's current condition and its severe implications for the restaurant business. He did not have any experience in marketing a restaurant. So he was puzzled about understanding the target segment, positioning and marketing mix of the proposed restaurant in the new normal.

The case will cater to business management students pursuing a postgraduate management program. The case can be applied in Marketing Management, Entrepreneurship, Hospitality Management and Services Marketing courses. The prerequisite for this case is a basic understanding of marketing concepts.

Supplementary materials teaching notes are available for educators only.

CSS 8: Marketing

Social media posts have been an integral part of our society’s communication and serve purposes from the personal to the national, from the mundane to the silly to the momentous. This study aims to examine social media posts as records, discussing how social media technology serves, perhaps unexpectedly, to reinforce traditional archival understandings of issues such as provenance, custody, access, disposition and preservation.

This study follows a four-step methodology. First, this study analyzes literature for a matching definition of the social media record. In the second step, we appraise three social media postings previously curated and cited in news articles by journalists to determine their characteristics – Are these social media posts “records?” Third, this study evaluates the sample records against two dominant theoretical record models, the life cycle and the continuum and attempt to apply the model specifications to the data samples. Finally, this study proposes appropriate records management solutions to address governance issues from the study findings in the conclusion section.

This study shows that, even by the most traditional of definitions, social media posts are records. The paper also demonstrates that platform mediation transforms simple narrative documents into records whose provenance, custody and control are dictated by platform logics and governance, outside of the control of their creators. Through appraisal of a small sample of “important” social media posts, this study illustrates that, rather than obsolete, traditional records management concepts and approaches are necessary to ensuring the ongoing accessibility, usability and evidentiary character of social media posts in the broader “platformized” context.

This is exploratory, theoretical work. In future works, this study plans to expand and validate aspects of this study.

This paper tests existing theoretical frameworks, namely, the Records Life cycle and the Records Continuum for applicability to the social media record. The paper also offers a view of the potential for traditional archival and records management concepts in service of a just and inclusive recordkeeping, because such concepts allow us to demonstrate the centralized, elite-serving, bureaucratic structures which underpin social media records are obscured by the seemingly decentralized, participatory nature of social media.

This paper aims to examine the relationship between empowering leadership and the holistic well-being construct, i.e. flourishing-at-work.

On the basis of an extensive review of literature and using conservation of resource (COR) theory and self-determination theory (SDT), this study proposes a conceptual framework with employee work passion (EWP) as a link connecting empowering leadership and flourishing-at-work.

Empowering leadership has the ability to enhance EWP and thereby increase the overall well-being of employees (flourishing). Moreover, the study demonstrates that EWP serves as a potential mechanism connecting empowering leadership and flourishing-at-work.

Being a conceptual paper, the proposed framework lacks empirical validation.

Organizations should focus on leaders with empowering behaviours and strive towards increasing EWP.

To the best of the authors’ knowledge, this is the first study to propose the role of EWP as a possible conceptual link between empowering leadership and employee flourishing-at-work. This paper emphasizes the importance of flourishing-at-work in the current climate of rising mental tensions among employees, which leads to adverse organizational outcomes.

Large classes pose challenges in managing different types of skills (e.g. maths, subject-specific knowledge, writing, confidence and communication), facilitating interactions, enabling active learning and providing timely feedback. This paper shares a design of a set of assessments for a large undergraduate economics course consisting of students from diverse cultural backgrounds. The benefits, challenges and learning experiences of students are analysed.

Students worked in groups to complete an assessment with several questions which would be useful as a revision for the individual assessment, the following week. Survey questionnaires with Likert-type questions and open-ended questions were used to analyse the learning and skill development that occurred because of the group work. Responses to the open-ended survey questions were coded and analysed by identifying the themes and categorising the various issues that emerged.

This assessment design developed group working skills, created opportunities to interact and enhanced learning. The analysis of the responses found that working with peers enabled the students to generate their own feedback, clear doubts and learn to solve problems. Effective communication, planning meetings and working around the diverse group members’ strengths and weaknesses are some graduate skills that are developed in this group assessment. The challenges were arranging meetings, finalising assessments, engagement of group members and unreliable technology. However, the students found ways to overcome these challenges.

This assessment design can be useful in higher education practice by introducing a mechanism for authentic collaborative practice. This paper adds to the literature on peer interactions and group work and enables effective learning at scale.

The purpose of this study is to explore public servants’ perspectives on return to office, hybrid work model and digital government. This is done by answering two research questions: what benefits and challenges public servants foresee with return to office and whether hybrid work enables or impedes digital government initiatives.

This research is designed as a mixed methods study of federal and provincial governments in Canada based on the analysis of Reddit data. Research methods include machine-assisted toxicity and sentiment analysis and manual content analysis to identify emerging themes.

The findings highlight public servants’ mostly discussed concerns with return to office. Other notable discussion topics include resistance to the hybrid work model and identifying the ways how it would be operationalized. Some supported return to office.

This study’s limitations are related to using Reddit as the data source and user representation on Reddit. The main implications are its contribution to emerging literature on the future of work and digital government.

This study highlights that perspectives of public servants are paramount for development and implementation of transformational initiatives and offers insights for public sector managers on how to incorporate these into practice while improving the efficiency of digital government initiatives and the system.

This study addresses the gap in literature by seeking to understand the perspectives of public servants in a variety of roles as well as implications of transition to hybrid work on digital government and future of work initiatives.