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Many American corporations fail to consider the legal perspective in strategy formulation: They exclude lawyers from the strategic planning team. By doing so, they cut themselves off from essential input in weighing alternatives and solving problems. Perhaps more important, they eliminate a valuable source of strategic ideas.

Common Core State Standards Initiative mandates increased readings of informational texts within English Language Arts starting in elementary school. Accurate, age-appropriate, and engaging content is at the center of effective social studies teaching. Textbooks and children’s literature—both literary and informational—are prominent in elementary classrooms because of the esoteric nature of primary source material. Many research projects have investigated historical accuracy and representation within textbooks, but few have done so with children’s trade books. We examined children’s trade books centered on three historical figures frequently incorporated within elementary school curricula: Eleanor Roosevelt, Rosa Parks, and Helen Keller. Findings revealed various forms of historical misrepresentation and differing levels of historicity. Reporting such lacunae is important for those involved in curricular decisions. We believe children’s books, even those with historical omissions and misrepresentations, provide an unique opportunity for students to incorporate and scrutinize diverse perspectives as they actively assemble historical understandings. All secondary narratives, even historically representative children’s books, can benefit from primary source supplementation. We guide teachers interested in employing relevant and rich primary source material.

While the literature contains a number of studies of ethical investment funds, relatively little is known about church investment processes and practices despite the significant role they have played in the development of the sector. This paper attempts to address this lacuna by studying the ethical investment programmes of two UK churches: the Methodist Church and the Church of England. The paper initially explores the relationship between the Judaeo‐Christian church and the development of the ethical investment movement. This history reveals an engagement both at the institutional and individual level that challenges the assumed sacred secular divide now commonplace within the literature and the more recent guardian‐advocate dichotomy. Second, the paper delineates the way in which the churches theologically conceptualise this engagement and describes how these values are proceduralised through the operation of the funds. The final section provides an immanent critique of church investments both at a performative and theological level. The aim of this concluding section is to engage with the churches in exploring the broader potential for the church in effecting social change.

The potential influence of consumer generated communication in the form of online discussion fora has been overlooked by marketers. The purpose of this paper to explore the content of discussion and the relationships between posters on social networks using the wine sector as the research basis.

The paper examines the current usage of discussion fora by wine enthusiasts through a netnographic approach. A non‐probability purposive sample of wine discussion fora in three countries is employed to determine the content and style of the contributions posted.

The paper indicates that individuals within fora develop relationships with each other, the network itself and brands. Such relationships are predicated on trust between members, shared interests and experiences and relationships with the brands that they discuss. These relationships can develop into strong bonds and even evolve into offline activities.

The paper is an exploratory study with a sample limited to one product type and thus generalisation is difficult.

The paper outlines the strength and types of relationships between social network members. It demonstrates how netnography can provide insights into consumer behaviour and relationships between consumers and products. Marketers should consider the content of discussion fora as a valuable resource for learning about contemporary consumer communication and appreciate the power of peer‐to‐peer online relationships.

The paper uses a novel, but accepted, research method to discover useful insights into consumer perceptions and behaviour.