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Publication date: 1 July 2006

Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication, corporate reputation and visual identification

John M.T. Balmer and Avinandan Mukherjee

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European Journal of Marketing, vol. 40 no. 7/8

Type: Research Article

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ISSN: 0309-0566

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Publication date: 7 June 2019

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Business Ethics

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ISBN: 978-1-78973-684-7

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