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1 – 4 of 4Nermain Al-Issa, Nathalie Dens and Piotr Kwiatek
This study aims to examine differences in the perceived value of luxury as drivers of luxury purchase intentions between individualist and collectivist cultures (at a country…
Abstract
Purpose
This study aims to examine differences in the perceived value of luxury as drivers of luxury purchase intentions between individualist and collectivist cultures (at a country level) and consumers of Muslim versus Christian religious backgrounds. Moreover, this study investigates how consumers’ acculturation to the global consumer culture (AGCC) impacts their perceived luxury values.
Design/methodology/approach
The authors conducted two online survey studies. The first study compares Muslim consumers in Kuwait versus Muslims consumers in the UK. The second study compares the UK Muslim sample to a UK Christian sample. The authors collected data from 600 and 601 respondents, respectively. Partial least square structural equation modeling was used to test this study’s research hypotheses.
Findings
The perceived personal values of luxury primarily drive consumers’ luxury purchase intentions. The hedonic value of luxury impacts luxury purchase intentions significantly more for Muslims in the UK than in Kuwait. No significant differences were observed between religions. Consumers’ AGCC exerts a positive impact on all included perceived luxury values and more strongly impacts perceived uniqueness for Muslims than for Christians.
Originality/value
The paper builds on an integrative luxury values framework to examine the impact of luxury values on consumers’ purchasing intentions by studying the moderating effect of culture and religion on these relationships. The study is partly set in Kuwait, an understudied country, and investigates a Muslim minority in the UK.
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Lucimara Gomes, Serje Schmidt and Luciene Eberle
In banking services, how customers interact with their bank – whether it’s through the physical branch or online – plays a significant role in how they feel about the experience…
Abstract
Purpose
In banking services, how customers interact with their bank – whether it’s through the physical branch or online – plays a significant role in how they feel about the experience. It’s not just about performing the service; it’s also about building trust, keeping them committed and getting them engaged so that a long-lasting relationship is developed. While there’s abundant research about trust and commitment in banking, not many studies have looked at how customers see both the online and offline sides of banking, especially in credit unions. Credit unions emphasize proximity with members, so it’s important to understand how these different ways of interacting affect how much people trust the credit union and stay committed to it and how engaged they feel as members. This study aims to explore this issue.
Design/methodology/approach
A quantitative survey was conducted using partial least squares structural equation modeling (PLS-SEM). The survey was answered by 195 members of one of the most traditional credit unions in Brazil.
Findings
The results suggest that both face-to-face and digital channels’ dimensions impact trust, which in turn influences commitment. Engagement is influenced by both trust and commitment, providing inputs to the value co-creation process.
Originality/value
The research presents relevant contributions to academia by deepening the understanding of the role of different service channels in value co-creation and customer engagement. It also offers significant contributions to the cooperative, which can improve the member experience in interaction channels to consequently develop lasting relationships and stimulate the engagement of its members.
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Atul Prashar and Moutusy Maity
This study aims to quantitatively consolidate the research conducted over the past four decades on how internal branding activities drive employee commitment. It summarizes…
Abstract
Purpose
This study aims to quantitatively consolidate the research conducted over the past four decades on how internal branding activities drive employee commitment. It summarizes several operationalizations of internal branding and tests the moderating effect of employee’s personal characteristics and job characteristics on the relationship between internal branding and employee commitment.
Design/methodology/approach
This paper uses meta-analysis as the research methodology. The analysis includes a sample of 65 studies (from 62 published works), yielding 226 effect sizes (coded into 82 composite effect sizes) over an aggregated sample of 21,706 respondents.
Findings
This study finds that brand communication, brand-centered human resource management (HRM), training and development, organizational support and culture, brand-centered leadership and an excellent reward system are the key operationalizations of internal branding. Furthermore, employee’s personal (education, age and gender) and job (tenure, work status and level of customer orientation) characteristics significantly moderate the internal branding–employee commitment relationship.
Research limitations/implications
Limited empirical literature on some of the internal branding operationalizations such as brand-centered HRM and rewards has curbed the scope of moderator analysis.
Practical implications
This paper proposes some effective ways of implementing internal branding strategies and provides support for boundary conditions that brand managers should consider to strengthen the impact of internal branding activities on employee commitment.
Originality/value
As per the authors’ knowledge, this paper is among the few quantitative consolidations of four decades of research on the internal branding–employee commitment relationship.
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Mutairu Oyewale Akintunde and Halimah Odunayo Amuda
This study aimed to predict and understand the academic libraries' probability of successful adoption of blockchain within the lens of integrated technology acceptance model (TAM…
Abstract
Purpose
This study aimed to predict and understand the academic libraries' probability of successful adoption of blockchain within the lens of integrated technology acceptance model (TAM) and technology organization and environment theory (TOE) framework.
Design/methodology/approach
A mixed approach was employed to gather data from librarians (292) and system analysts (46) totaling 338 respondents. The total enumeration sampling technique was considered. Qualitative data were analyzed thematically, while quantitative data were analyzed using structural equation model (SEM).
Findings
Perceived usefulness and policy are the important factors that influence academic libraries' blockchain adoption intentions. Unlimited access to both print and electronic resources, security of users' information and easy collaboration between users and library staff were found to be the benefits of blockchain application to academic libraries' operations. Major challenges to the adoption of blockchain in academic libraries include the cost of infrastructure related to blockchain applications, privacy issues and a lack of understanding of blockchain technology among librarians.
Research limitations/implications
Future studies would need to include more relevant items to the observed variables of the independent variables that were found insignificant in this study.
Practical implications
The findings of this study will create a roadmap for government and polytechnic management on the factors that could strengthen the adoption of blockchain in the libraries.
Social implications
The outcome of this study came at a crucial moment when the majority of academic libraries in developing nations like Nigeria were skeptical about the deployment of blockchain technology in their libraries.
Originality/value
The study identified new factors that influence blockchain adoption intention.
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