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As sales from supermarket produce departments reached a stasis, a thorough re‐examination of the public image of pre‐packed produce revealed it to be one of ‘Variable quality at non‐competitive prices’. In order to correct that image, International Stores took the successful decision to introduce self‐selection facilities for fruit and vegetables. The following was delivered as a paper to a recent CIES Symposium on Produce Operations in Brussels.

As the result of the increased postal rates and costs of production caused by the war, the Subscription Rates and Sales Prices of the BRITISH FOOD JOURNAL will be raised on June 1st next. The increased prices will be as understated:—

At a recent meeting of the Manchester section of the Society of Chemical Industry, Professor F. Gowland Hopkins, in an interesting paper entitled “Some Chemical Qualities of the Living Cell,” referred to the important part which vitamins play in foods, and to the dangers arising from the continual ingestion of chemical preservatives in foods. Professor Gowland Hopkins observed that the conception of a vitamin had certain encrustations about it which prevented everybody accepting what were really said to be very important scientific facts. He had not attempted to define a vitamin. In an adult community, under good economic conditions, the need for something other than a supply of energy did not seem to assert itself, because the vitamins were always present in all natural foods. Special circumstances were required to make their importance obvious, or they would have been discovered many years ago instead of in the past ten years or so. Being connected with the subject of diet they naturally attracted the attention of quacks, and therefore a good deal of nonsense had been written about them; while, on the other hand, it was equally true what was written about vitamins gave a great opportunity for trade stunts. Vitamins had not yet been isolated, so that their chemical composition was unknown. What he wished to urge was that the facts known about vitamins were important. You may feed an animal upon a diet consisting of the most excellent protein and really superior fat and best carbohydrate in the market, and supply it with the necessary salts in the right ratio. So long as those materials were pure and not mixed with traces of any other ingredients the dietary would be eaten, enjoyed, fully digested, thoroughly broken down in the body and its energy extracted, and yet any animal continuing to eat it would inevitably die. In order to convert that dietary into a perfect one for the maintenance of life materials must be added which acted in almost infinitesimal concentration within the cellular structure of the living organism. The only present definition of a vitamin of a definite constitution was that it was a substance of extreme nutritive importance which acted in infinitesimal concentration. In the case of Fat Soluble Vitamin A. 0·004 mgms added to a synthetic dietary made just the dilference between certain death and excellent life in the case of a rat weighing 100 grms. They must not despise the rat; it was, in all essentials, of the same physical constitution as human beings. In the case of a 70 kgm man 2½ mgs would be required to bridge the difference between health and death. Only under exceptional circumstances, such as a state of war, did the lack of vitamins intrude itself in respect of adults, but the feeding of infants must be placed in a different category.

A memorandum on the Nutritive Value of Milk by the Advisory Committee on Nutrition appointed by the Minister of Health and the Secretary of State for Scotland has now been published with a prefatory note by Sir Kingsley Wood and Sir Godfrey Collins. The Chairman of the Advisory Committee is Lord Luke, and the members include Professor Cathcart, Sir F. Gowland Hopkins, Professor Mellanby and Sir John Boyd Orr. Its terms of reference are “To inquire into the facts, quantitative and qualitative, in relation to the diet of the people and to report as to any changes herein which appear desirable in the light of modern advances in the knowledge of nutrition.” The memorandum explains the high value of milk as an article of food. Analysis of its composition shows that milk contains protein of high nutritive value, energy‐giving nutrients, the known essential vitamins and many mineral elements and apart from its chemical composition it derived value from other properties such as easy digestibility. Many investigations have been made which justify the belief that the general health of the community, and especially of children, would be improved, and the incidence of disease, including rickets, diminished, if the present consumption of liquid milk, averaging about 0.4 pint per head per day, could be increased to about a pint. Milk has few disadvantages as an article of diet. For infants, after breast‐feeding has ceased, it should form the bulk of the diet, with any necessary supplements to furnish iron and vitamins C and D. After infancy milk is not a complete food but a very important item in diet, particularly for children, who should be given one to two pints a day, and for expectant and nursing mothers, for whom about two pints a day are desirable. Other adults, who need milk especially for the sake of its calcium and animal protein, should have at least half a pint a day. Milk is unfortunately liable to contamination by disease‐producing bacteria and its heating by suitable methods such as pasteurisation has important advantages in making it safe for human consumption from this point of view. Moreover, when milk is treated by heat, little significant change is known to occur in its nutritive properties, and such deficiencies as may be caused can readily be made good. It is therefore reasonable to assume that raw milk incorporated in other cooked articles of diet, such as bread and puddings, retains most of its nutritional properties. The report also calls attention to the degrees of nutritive value possessed by various milk products, especially separated milk. The memorandum is entitled “The Nutritive Value of Milk” and can be obtained (price 3d.) direct from H.M. Stationery Office or through any bookseller.

Purpose – This chapter traces the creation of a market for strategy by management consulting firms during the second half of the twentieth century in order to demonstrate their impact in shaping debates in the subject and demand for their services by corporate executives.

Design/methodology/approach – Using historical analysis, the chapter draws on institutional theory, including institutional isomorphism. It uses both primary and secondary data from the leading consulting firms to describe how consultants shifted from offering advice on organizational structure to corporate strategy and eventually to corporate legitimacy as a result of the changing economic and regulatory environment of the time.

Findings/originality/value – This study provides a historical context for the emergence of corporate and competitive strategy as an institutional practice in both the United States and around the world, and provides insights into how important this history can be in understanding the debates among consultants and academics during strategy's emergence as an academic subject and practical application.

In a recent reference to changes brought about by the local government reorganisation of 1974, we criticised some of the names given to the new areas. Some of these name changes have made difficulties for those who follow from afar the doings of local authorities, as well as raising the ire of local people. Local names, however, are not the only casualty. The creation of new and larger governmental organisations rarely, if ever, results in economy and as anticipated, it was not long before the new local authorities were being directed to embrace financial stringency and all that it incurs. One such other casualty has been the loss of so many of the annual reports of local authority departments, very few now arriving at BFJ offices. In every case, the reason has been the same—severe restrictions on spending. Not that this was not necessary in many fields, but in respect of annual reports, we are convinced it was false economy. For so many of the reports, it was our pleasure to review them in the pages of BFJ. A prominent Labour politician was once heard to refer to them as “hard and dry reports for hard and dry officials”. It all depends probably on what you are looking for in them. Statistics there must be but most enforcement officers and public analysts, endeavour to keep these to the minimum, the general impression being that these are “dry”. If you are looking for trends, for comparison of the year under review with preceding years and then for comparing the results reported in one part of the country with another, where the population, eating habits, consumer reactions may be different, the tables of statistics are highly important.

The value which can be placed upon the rights of property in a name of a commodity, a food or drink, perhaps famous all over the world, which has come down to us through the centuries, is incalculable. Most of such foods and drinks have a regional association, and are prepared according to methods, often secret, handed down from one generation to another and from locally grown and produced materials. Nowhere are such traditions so well established as in cheese‐making and the wine industry. The names do not signify merely a method of manufacture, since this can be simulated almost anywhere, nor even the raw materials, but differences in climate, the soil and its treatment, its produce, harvesting, even in the contaminants of environment. Rochfort cheese, for example, is made from ewe's milk, but most important, with mould growths found only in the caves of that part of France where it is stored.

THE American magazine Business Week recently dealt with the problem of work study in white collar areas and in the course of the article made the following comment: ‘The real impact of computer technology on work measurement and performance standards will come when it can take over more of the functions of the industrial engineer.’

It is to be regretted that Local Authorities are the subject of some criticism regarding their attitude to Clean Food Weeks. Indeed, an eminent speaker in a recent B.B.C. discussion programme confessed to having never heard of the project. That, in some instances, this criticism is justified there can be no doubt. During the past twelve months approximately one hundred of these weeks have been held throughout the country. Their value cannot be underestimated. Propaganda and guidance are the weapons of this campaign, and these, where possible, are surely preferable to legal action. The local Press shows an admirable willingness to co‐operate in these projects, and this assistance can be of immeasurable value. Irrespective of what the Ministries of Food and Health do, or do not do, to promote food hygiene, it is the responsibility of every Local Authority to ensure that its traders and public realise the prime importance of a fuller understanding of the necessity for clean food. Since their conception, the Model Byelaws have been favourably received. Of the 1,444 Local Authorities in England and Wales, 1,200 have taken steps for their partial adoption, whilst in over 800 of these cases their full usage has been confirmed. Although the gaining of the co‐operation of the trader is the first step, the education of the general public can play a major part in the suppression of the sale of contaminated, and even in some cases adulterated, food. The public is sometimes termed “food conscious”—we are not quite sure what this expression means, but a public fully conscious of the dangers of unclean food can do a great deal to ease the work of the already overburdened Food and Drugs Officer. In a recent article in this Journal, Mr. R. A. Robinson mentions the “careless admission of foreign bodies in loaves and the rest”. Whether or not the purchaser of such an article should report the matter to the Local Health Department, or remonstrate with the retailer, is not our concern at the moment, but the increase in the number of these complaints is due to a greater alertness in the purchaser, and not, we trust, to an increasing carelessness on the part of the manufacturer. The aim of all Public Health Departments should be to encourage the public to insist upon a clean restaurant or café, where the food is hygienically prepared; once this is established, the undesirable premises will be forced either to improve their standards or to put up their shutters through lack of business. An excellently written booklet, eminently suitable for public distribution in connection with Clean Food Weeks, is reviewed elsewhere in this issue. An intensive drive now for a general education in the dangers of contaminated food will repay a full dividend in the not too far distant future.

The purpose of this paper is to explore the issues around the considerable increase in emergency calls experienced by a large county ambulance trust and implications for the implementation of government policy in relation to the English National Health Service Ambulance Service.

The paper involves a literature review and the analysis of the ambulance service data based on emergency call outs, and discussions with senior ambulance and health authority personnel.

Increased calls were mainly explained by a large increase in cancellations, especially after the vehicle had arrived at the scene. The term “cancellation” is potentially misleading and may carry connotations of wasted resources. There was little evidence of inappropriate calls and no single cause of cancellations or any simple solution. Instead, a wide range of actions were included, many of which seem potentially worthwhile. However, the way the data are presented disguises their diversity and potential value. This reflects the tension between policy and practice, and organisational culture and performance measurement regime.

This is a single case study and is limited by the parameters of the data base gathered by the ambulance service as part of their normal operational procedures.

This paper gives support to the enhanced role of the ambulance paramedic and the need to recognise this changing role through a more appropriate approach to performance measurement. The present emphasis on response times and transportations to hospital may result in undervaluing activities at the scene.

The paper identifies a key area where research into policy and governance issues has been limited and presents recommendations for future analysis.