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Publication date: 6 July 2010

Steve Thornton

342

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Performance Measurement and Metrics, vol. 11 no. 2
Type: Research Article
DOI:
ISSN: 1467-8047

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Publication date: 28 March 2008

Bruce Keillor

1634

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Direct Marketing: An International Journal, vol. 2 no. 1
Type: Research Article
DOI:
ISSN: 1750-5933

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