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To understand the development of a market‐oriented economy in Hungary from a previously‐centrally‐planned one, it is necessary to look at events occurring from 1947 to 1982, and from 1982 to the present, encompassing Hungary's democratic transformation.

The nation of Hungary has been a model of a transforming socialist state. Yet recently Hungary has followed the trend in other transforming Eastern European countries by electing a socialist parliament majority (Economist, 1994). This vote may be a reflection of how the Hungarian people feel about the reforms which are impacting their social welfare. Market and economic reforms are linked in a cycle where an improving economic environment should help firms adopt a philosophy of directing resources to meet the needs of the customers. In return, when the customer feels that their needs are being met, they are more likely to vote into control those who will allow the free market to meet their needs. Hungarian firms adoption of a market orientation, or a focus on meeting the needs of the customer, is a vital link in that nation's movement to free market reform.

The newly developed market‐oriented system in Hungary requires new values, different abilities, and more sensitivity to a wide variety of issues on the part of corporate leadership. The nature of these values and abilities will more than likely vary depending on the industry. The purpose of this study was to examine the view of business ethics and social responsibility among Hungarian managers in both the business and non‐business sectors. The results indicate differences between the examined groups and diverse opinions among participants within each group.

The paper discusses the position of low rise, high density housing in Hungary on a theoretical level, from the conceptional point of view. The purpose is that the dissemination and popularization of the housing type would be beneficial to the society. Before and after World War Two different nature of this housing type was present in the country, but after the regime change in 1989 the continuity has been lost.

This paper aims to support the above assumptions - discussing the benefits of the installaton type in the light of global and local issues, and search of the housing type’s local positions. The actuality of housing issue is relevant because of the planning of 2014-2020 housing program, the fall of yearly built houses, the imbalance of housing allocation and the urgent questions of global problems.

The paper’s method is threefold (1) discusses the potential of the housing type in correlation with the three pillars of sustainability, (2) analyses past examples from three different periods of the past century and (3) searches its position according to actual social changes and suggests strategic objectives for the future use of low rise, high density housing in the country.