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Article
Publication date: 2 July 2024

Yunyun Yu, Jiaqi Chen, Fuad Mehraliyev, Sike Hu, Shengbin Wang and Jun Liu

Although the importance and variety of emotions have been emphasized in existing literature, studies on discrete emotions remain limited. This study aims to propose a method for…

Abstract

Purpose

Although the importance and variety of emotions have been emphasized in existing literature, studies on discrete emotions remain limited. This study aims to propose a method for more precise recognition and calculation of emotions in massive amounts of online data on attraction visitor experiences and behaviour, by using discrete emotion theory.

Design/methodology/approach

Using HowNet’s word similarity calculation technique, this study integrated multiple generic dictionaries, including the sentiment vocabulary ontology database of the Dalian University of Technology, the National Taiwan University Sentiment Dictionary and the Boson Dictionary. Word2vec algorithm filters emotion words unique to hospitality and tourism in 1,596,398 texts from Sogou News, Wikipedia and Ctrip reviews about attractions, and 1,765,691 reviews about attractions in China.

Findings

The discrete sentiment dictionary developed in this study outperformed the original dictionary in identifying and calculating emotions, with a total vocabulary extension of 12.07%, demonstrating its applicability to tourism.

Research limitations/implications

The developed new dictionary can be used by researchers and managers alike to quickly and accurately evaluate products and services based on online visitor reviews.

Originality/value

To the best of the authors’ knowledge, this study is the first to construct a sentiment dictionary based on discrete emotion theory applicable to hospitality and tourism in the Chinese context. This study extended the applicability of affective psychology to hospitality and tourism using discrete emotion theory. Moreover, the study offers a methodological framework for developing a domain-specific sentiment dictionary, potentially applicable to other domains in hospitality.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 5 December 2023

Jun Liu, Sike Hu, Fuad Mehraliyev, Haiyue Zhou, Yunyun Yu and Luyu Yang

This study aims to establish a model for rapid and accurate emotion recognition in restaurant online reviews, thus advancing the literature and providing practical insights into…

Abstract

Purpose

This study aims to establish a model for rapid and accurate emotion recognition in restaurant online reviews, thus advancing the literature and providing practical insights into electronic word-of-mouth management for the industry.

Design/methodology/approach

This study elaborates a hybrid model that integrates deep learning (DL) and a sentiment lexicon (SL) and compares it to five other models, including SL, random forest (RF), naïve Bayes, support vector machine (SVM) and a DL model, for the task of emotion recognition in restaurant online reviews. These models are trained and tested using 652,348 online reviews from 548 restaurants.

Findings

The hybrid approach performs well for valence-based emotion and discrete emotion recognition and is highly applicable for mining online reviews in a restaurant setting. The performances of SL and RF are inferior when it comes to recognizing discrete emotions. The DL method and SVM can perform satisfactorily in the valence-based emotion recognition.

Research limitations/implications

These findings provide methodological and theoretical implications; thus, they advance the current state of knowledge on emotion recognition in restaurant online reviews. The results also provide practical insights into intelligent service quality monitoring and electronic word-of-mouth management for the industry.

Originality/value

This study proposes a superior model for emotion recognition in restaurant online reviews. The methodological framework and steps are elucidated in detail for future research and practical application. This study also details the performances of other commonly used models to support the selection of methods in research and practical applications.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 9
Type: Research Article
ISSN: 0959-6119

Keywords

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