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This paper aims to analyse online reviews to explore the experiences of tourists related to cultural attractions. Furthermore, the study identifies similarities and differences between cultural attractions and identifies tourists’ preferences.

Content analysis and principal component analysis are applied to 12.592 online reviews, in Italian, posted on TripAdvisor by tourists who visited 58 cultural attractions of Naples (Italy) between 2011 and 2014.

Findings reveal five critical components of tourists’ experience related to cultural attractions: wonder, authenticity, relaxation, discovery and knowledge. Findings show that tourists can interpret cultural attractions in different ways.

This study makes advancements on the relationships between tourists’ experience and cultural attractions. Research limitations are related to the geographical context and to the database, which presents a strong standardisation of evaluations, almost never negative. Furthermore, the analysis is limited to online reviews written in Italian language. Future studies will be dedicated to explore reviews in other languages and on other cultural destinations.

The study draws managerial implications at local and general level. Locally, findings provide suggestions and practical implications to support the tourism policies and marketing of Naples. At general level, the paper provides implications for destination manager organisations and policy makers to strengthen the attractiveness of cultural attractions, develop destination marketing strategies and offer more satisfying cultural experiences.

This is one of the first studies that uses online reviews to explore the experiences of tourists who visit cultural attractions.

The concept of camping has changed over time, with new niche markets appealing to sustainable tourists. Glamping – short for “glamorous camping” – offers a way to experience the positive aspects of camping while minimising the negatives. This paper aims to present the empirical findings of an exploratory study that examined tourists’ Web-reviews to identify the expressive dimensions that describe these travellers’ experience.

A content analysis of Web reviews provided by tourists on glamping booking websites produced a battery of concepts used to assess glamping experiences from the guests’ perspective. Both quantitative and qualitative methods are used.

The analysis identified 11 themes: experience, hotel, learn, host, camping, nature, food, ingredients, different, eco and yoga. The results reveal that, when quality of experience is evaluated through user-generated content, two attributes appear to be involved – functional elements offered by service providers and consumers’ emotional elements.

Web-reviews clearly offer important information to managers in the glamping sector. The present study’s analysis revealed that different market segments (i.e. couples, visitors with families or friends and those travelling alone) share certain aspects of glamping experiences.

随着新兴市场吸引可持续旅游者的目光, 露营概念正在与日改变。Glamping – “豪华露营”的简称 – 指减少负面不便的同时体验露营之美。本论文旨在通过分析网上游客评论以确定豪华露营体验的描述型维度。

本论文采用豪华露营预定网站的游客评论为样本, 进行文本分析, 以探究豪华露营用户体验。本论文采用定量和定性分析相结合的方式进行研究。

文本分析结果确立了11个主题：体验、酒店、学习、主人公、露营、自然、食物、原料、区别、生态和瑜伽。此结果表明, 当豪华露营体验的质量在用户生成内容中评价时, 牵扯其两项特点：服务提供者的功能要素和顾客感知要素。

网站评论向豪华露营的管理者们提供重要信息。本论文分析结果表明每个市场细分（即单独旅行、夫妻旅行、或者家庭旅行、朋友旅行等）对于豪华露营体验有着不同的兴趣点。

用户生成内容 文本分析, 体验, 豪华露营, 可持续性旅游

研究论文