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This study investigates theoretical relationships among personality characteristics, preferences for different types of rewards and the propensity to choose a job in auditing by management-related higher education students. Specifically, the authors consider motivation, locus of control (internal and external) and self-efficacy (SE) as personality characteristics and financial, extrinsic, support and intrinsic as types of rewards.

Data were collected through a questionnaire targeted at management-related higher education students in Portugal. Partial least squares structural equation modelling was used to analyse the data.

The full sample results show that different types of motivation, locus of control and SE are related to different reward preferences. The authors also find a positive association between a preference for extrinsic rewards and the propensity to choose a job in auditing. Moreover, when the authors consider the role of working experience in the model, the authors find that the reward preferences that drive the choice of an auditing job differ according to that experience.

This study enriches the literature by assessing preferences for different types of rewards, considering multiple personality characteristics and a comprehensive set of rewards. Furthermore, the authors identify the reward preferences that drive the choice of an auditing career. This knowledge empowers auditing firms to devise recruitment strategies that resonate with candidates’ preferences, which boosts the capacity of these companies to attract new auditors.

This study aims to explore why Chinese consumers pay for digital content products by investigating the experiences of Chinese consumers living in first-tier and second-tier cities regarding paid digital knowledge products.

A total of 19 in-depth interviews were conducted to collect data, and the phenomenological reduction was adopted to analyze data.

This study reveals that Chinese consumers use paid digital knowledge products to alleviate stress and anxiety stemming from real-life competition and the fear of falling behind. While consumers acknowledge the limited assistance that paid knowledge products can offer, their acceptance and expectations of paid digital knowledge products remain positive.

Paid digital knowledge represents an innovative phenomenon, with few scholars outside China having studied it. This study contributes a conceptual framework to understand the motivations of Chinese consumers with high purchasing power residing in first-tier and second-tier cities to invest in digital content.