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Derek Ezra, Lord Robens' NCB successor does his work in two parts, from Monday to Friday and at weekends. Such job dedication leaves little time for his outside interest—history. But, as he tells Preston Witts' he still has a task to complete with a certain Samuel Rogers.

In a world where commerce and culture are still somewhat estranged, the purpose of this paper is to show that high culture’s supreme exponents were commercially minded masters of marketing.

Historically situated, the paper adopts a biographical approach to the making of modernism’s literary masterworks. It focuses on Ezra Pound, T.S. Eliot and James Joyce, who were responsible for the modernist classics, Ulysses and The Waste Land.

The analysis identifies five fundamental marketing principles that appear paradoxical from a traditional, customer-centric standpoint, yet are in accord with latter-day, post-Kotlerite conceptualisations. The marketing of modernism did not rely on “modern” marketing.

If, at the height of the anti-bourgeois modernist movement, the “great divide” between elite and popular culture was bridged by marketing, there is no reason why contemporary culture and commerce cannot collaborate, co-operate, co-exist, coalesce.

The paper complements prior studies of “painterpreneurs”, by drawing attention to the marketing of literary masterworks.

National Coal Board chairman, Derek Ezra, believes that a further run‐down in the coal industry will endanger the security of Britain's fuel supplies. His warning comes at a time when Middle Eastern countries are demanding a bigger stake in oil production. Chris Phillips reports.

When Ezra Tull, in Anne Tyler's Dinner at the Homesick Restaurant, discovers a lump on his thigh, “The word cancer came on its own, as if someone had whispered it into his ear, but what caused his shocked expression was the thought that flew in after it All right Let it happen. I'll go ahead and die. He shook that away, of course. He was 46 years old, a calm and sensible man, and later he would make an appointment with Dr. Vincent…It wasn't that he really wanted to die. Naturally not. He was only giving in to a passing mood, he decided…,this summer hadn't been going well. His mother, whose vision had been failing since 1975 was now (in 1979) almost totally blind, but she did not admit it which made it all the harder to care for her…His restaurant was floundering even more than usual; his finest cook had quit because her horoscope advised it; and a heat wave seemed to be stupefying the entire city…” Ezra's situation aptly illustrates three major lifetasks of middle‐age: accepting the loss of youth (and the changing physical conditions of aging), coping with new family relationships, and handling work‐related problems. This column focuses on the loss of youth and coping with family relationships.

A The purpose of this study was to better understand how teachers find agency in challenging circumstances. The authors sought to investigate this by examining the developing self-efficacy beliefs of teachers over time.

A longitudinal multi-case study methodology is used to investigate the stories of three new teachers over a two-year period spanning the onset of the pandemic. Narrative and thematic analysis was used to identify themes and trends. This was supplemented by teacher self-efficacy survey responses.

Teacher self-efficacy is a story that teachers build as they find what is possible. This story is informed by shifting conceptions of possible future selves as teachers interpret the challenges around them. These mutually reinforcing and fluid narratives shape teachers’ developing identities as they find agency during a changing reality.

Qualitative and case studies of self-efficacy are rare. Our study explores the context and thinking behind individual teacher beliefs at the time of a global pandemic. We offer a unique look at how teachers make sense of agency and possibilities under conditions of change.

TWO MEN WHO have maintained a diplomatic silence during the present oil crisis are Coal Board chairman Derek Ezra and Roy Mason, former Labour Minister of Power. For if they were to speak now, they might be tempted to say ‘I told you this would probably happen’.

There is a growing interest in living labs (a research concept in which innovations are co-created with end-users and tested in practice) as a method to test and develop health and social care innovations. However, little is known about their effect on the care organization and care providers’ quality of working life. By using the Flanders Care Living Labs program (Belgium) as a case study, the purpose of this paper is to explore how innovations in a living lab context may affect those issues.

This qualitative study combined data from document analysis, in-depth interviews and focus groups involving 23 care innovation projects. Deductive category application was used for analyzing data.

Outcomes indicate that 22/23 care innovation projects resulted in organizational changes, and that 22 affected at least one care provider’s quality of working life. Surprisingly, no project deliberately intended to affect the care organization and quality of working life. Future care innovation projects should focus on actual innovation and its implications for specific end-users, and on the broader organizational consequences and the possible effect on the care providers’ work.

This is the first study that specifically focused on care innovation’s effect on the care organization and on the quality of working life within a living labs context.

I am grateful to Lord Ezra for inviting me to address the Annual Conference of the Association for Information Management (Aslib). Given my ministerial responsibilities I have spoken to many audiences on the subject of information technology and its importance in improving the efficiency and competitiveness of all sectors of the economy. The members of this particular audience do not, of course, need the importance of the IT revolution pointed out to them. Indeed, I am conscious of the valuable contribution which Aslib members have already made, in their own right, and through the Confederation of Information Communication Industries (CICI), in promoting the perception of information as a key social and industrial resource.