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The purpose of this paper is to examine how small and medium enterprises (SMEs) within an entrepreneurial community engage in cross-promotion on social media via Facebook. This paper specifically examines how SME community members leverage their horizontal and vertical ties to generate publicity, improve brand perceptions and drive traffic to themselves or community events.

This paper uses a qualitative approach, examining 1,025 Facebook posts from 27 members of an entrepreneurial community in the southeast USA to develop typologies of posting strategies, post purposes and post functions.

This paper finds that in the entrepreneurial community of interest, many members engage in cross-promotion via social media at various frequencies and with distinctive purposes. This paper identifies five distinct patterns of cross-promotion – quality signaling, traffic driving, community amplifying, hybrid cross-promotion and infrequent engagement. This paper also notes differences between cross-promotional strategies of vertical and horizontal partners.

This paper advances understanding of social media marketing and identifies key patterns of SME social media behavior. Although previous research has noted the importance of social media for SMEs, there has been little research regarding posting strategies being used by these firms. Further, to this point, there has not been a framework to understand how firms can use social media to cross-promote one another. This paper seeks to begin filling these gaps by providing a useful framework that can be used by SMEs in coordinating their social media posting strategies as well as by researchers studying SME cross-promotion.

The purpose of this paper is to examine the differential impact of entrepreneurial role models over entrepreneurial activities at different stages of an individual's life cycle in Romania.

To attain this objective, the paper adopts a socio‐institutional approach to entrepreneurship. The authors carry out a rare‐events logit model using a robust Romanian dataset from 2006 comprising 1,449 individuals.

The results indicate that the effect of entrepreneurial role models on entrepreneurial activities differs across age groups. The results indicate that for older individuals the positive effect of role models over entrepreneurship is diluted. In contrast, younger individuals, who have been mainly exposed to a market‐based economy, have a more positive societal valuation of entrepreneurial examples, which increases the positive effect that the knowledge of an entrepreneur has on their attitudes towards entrepreneurial activities.

The main contribution of the study lies in the identification of the specific effect that role models have over individuals' level of implication in entrepreneurial activities. This gives ammunition to the argument that, rather than uniform entrepreneurship support programmes, the effective implementation of policies aimed at fostering entrepreneurship should be designed according to the specific profile of the targeted group of beneficiaries. In this case, the implementation of role models as an effective entrepreneurial promotion tool should take into account the differential impact that entrepreneurial examples have over individuals' behaviour towards entrepreneurship.

Review of literature suggests mixed findings on the relationship between the church and micro women entrepreneurship development. This signals that questions remain about the roles of churches in entrepreneurial development. Thus, this paper aims to explore what entrepreneurial activities are provided by churches to their micro women entrepreneurs and how do these activities influence their entrepreneurial start up and growth.

Phenomenological research methodologies were used to purposive collected data from 38 women entrepreneurs and four church administers in Tema. Results were analyzed using the emergent strategy.

The results suggest that churches provided four entrepreneurial activities which are categorized as finance, networking, promotion of self-confidence and impartation of ethical values. These factors promoted the growth of women entrepreneurial growth but not the start-up of entrepreneurial ventures. The study concluded that the church should provide more support for new entrepreneurial ventures. Therefore, embeddedness because of membership of a church is a critical part of women entrepreneurship development.

Further studies will need to replicate these findings with other types of businesses, in other locations.

This study suggests that policymakers should be working in conjunction with churches in a bid to promote micro women entrepreneurship development.

Limited research has been conducted on church entrepreneurial activities in the development of micro women entrepreneurs in developing economies such as Ghana. This empirical research provides important insights into this field.

The purpose of this paper is to analyse the effects of some political measures on entrepreneurship to promote economic growth and employment, specifically, R & D policies, training, elimination of administrative barriers, access to finance support and promotion of entrepreneurial culture.

Seven hypotheses are tested developing a latent variables model with data from 13 European countries (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Portugal, Spain, Sweden and UK) in 2012, using partial least squares estimation method.

Greater expenditure on R & D by governments and universities, public investment in education and measures to stimulate entrepreneurial culture have a positive effect on entrepreneurship. Furthermore, countries with complex legal systems which regulate the start-up of an economic activity and where access to credit is complicated, present lower levels of entrepreneurship. Societies with a greater number of innovative entrepreneurs present higher levels of entrepreneurial activity and economic performance. Finally, human capital and entrepreneurial activity positively affect economic performance in the case of the European countries studied in the sample.

The results obtained in the paper would facilitate the design of measures to stimulate to entrepreneurs and improve economic performance.

Several factors, qualitative and quantitative, have been considered in the analysis that they have not traditionally included in the analysis of the entrepreneurship behaviour taking into account the role played by the policy makers measures to improve such behaviour.

A lot of literature has been generated showing the high unemployment rate in Africa and especially among the youth aged between 18 and 35 years. This glaring state of unemployment among the youth, including many educated graduates, has led them, in the course of time to despair, disillusionment, and consequent susceptibility to their involvement in anti-social behaviour including crime. For instance, the infamous radicalisation of the youth and great insecurity threats that come with this as currently being experienced in Libya, Mali, Nigeria, the Lake Chad Basin, Somalia, Sudan, South Sudan, and the Democratic Republic of Congo as advanced by Boko Haram, al-Shabaab, and al-Qaeda in the Islamic Maghreb and affiliates are all related to unemployment challenges. Additionally, the Arab Spring in North Africa experienced in 2010, as well as the xenophobic insurgences in South Africa, South Sudan, Nigeria, and in other countries across the continent, have all been attributed to youth unemployment and disillusionment. As a way of intervention, the African Union declared a decade of youth empowerment between 2008 and 2019 which set the tempo for countries, organisations, and agencies across the continent in coming up with mitigation measures. Motivated by this spirit of assisting the youth towards a mindset change to be job and wealth creators and not job-seekers, Mount Kenya University (MKU) established the Graduate Enterprise Academy (GEA) in 2013. This chapter showcases the double-pronged approach adopted by MKU, an ISO 9001:2015 certified university in East Africa, towards promotion of entrepreneurial mindset among the youth in Africa through the GEA. More specifically, in collaboration with leading indigenous institutions and agencies in Kenya, the GEA was established in MKU in 2013 with a clear mandate of promoting youth-driven enterprises throughout the country and across the continent. More recently, since 2017, in collaboration with the Kenya National Commission for UNESCO, Leuphana University of Germany, and other stakeholders, MKU has embraced the Students Training for Entrepreneurial Promotion (STEP). STEP has thus been rolled out by MKU as a co-curriculum activity for undergraduate students as well as for training youth outside universities at various counties in Kenya. The STEP and GEA initiatives at MKU are presented in this chapter as a case study in terms of their implementation, strengths, challenges, and recommendations for possible replication and up-scaling to cover the entire continent.

Social contexts and academic environments are key elements in the debate about drivers of entrepreneurial intention and behavior in tertiary students. Nonetheless, the underlying dynamics of student entrepreneurship remain elusive. This study aims to contribute to this discussion by creating an original model that addresses the perception of entrepreneurs and potential entrepreneurs regarding the relationship between social norms, the university environment of support to entrepreneurship and the perceived satisfaction about universities’ conditions to nurture entrepreneurial orientation.

To investigate the hypotheses, a quantitative approach has been chosen through multivariate data analysis using partial least squares structural equation modeling applied to a sample of 595 students from 66 Brazilian universities.

The results indicate that social norms affect how students perceive their university environment in terms of entrepreneurial support. In turn, students’ impressions about such environment shape their levels of satisfaction. However, in contrast with the theory of intention–action gap, differences between actual and potential entrepreneurs could not be identified.

The originality of the research lies in filling an entrepreneurial intention–action gap among undergraduate students, with consistent results in a developing country. Additionally, the research presents new insights for researchers, policymakers and practitioners, exploring the students’ perceived satisfaction in relation to the university environment to support entrepreneurship.

The objective of this research is to have an up-to-date and comprehensive assessment of the current knowledge regarding the variables that encourage the individuals, within the academic community, to get involved in knowledge exploitation activities. It is influenced by the observation that there is a need for more systematic scrutiny of micro-level processes to deepen our understanding of academic entrepreneurship (Balven et al., 2018; Wright and Phan, 2018). The study proposes to answer to ‘What are the drivers of academic entrepreneurial intentions?’ and ‘What are the emerging topics for future research?’

The paper follows a Systematic Literature Review process (Tranfield et al., 2003) and adopts a four-step process format from previous literature reviews within the entrepreneurship context (Miller et al., 2018). From the results within Scopus and Web of Science databases, this research selected, evaluated, summarised and synthesised 66 relevant papers.

This study provides a factor-listed representation of the individual, organisational and institutional variables that should be considered in the strategies defined by the university. Moreover, the study concludes that the push factors behind the intentions are multiple, context-dependent, hierarchy-dependent, heterogeneous and, at the same time, dependent on each other and against each other. Lastly, the study contributes to academic entrepreneurship literature, especially entrepreneurial intention literature, which has recently received more researchers' attention.

The study corroborates that the individual factors, directly and indirectly via Theory of Planned Behaviour, strongly impact the academics' intentions. While the focus of the papers under review was an in-depth analysis of a selected group of factors, this SLR sought to compile the factors that were identified and provide a broader picture of all those factors to be considered by the university management. It contributes to the identification and clustering of the drivers that encourage academics to engage in knowledge valorisation activities, differentiating them by activity. For the practitioners, this list can be used by university managers, TTOs and department managers, and policymakers to guide questionnaires or interviews to analyse their academics' intentions and adequately support its academic engagement strategy. Lastly, this study also suggests worthwhile avenues for future research.

Employee improvisation is valuable in seizing opportunities, creating radically new ideas and dealing with unexpected events. It is increasingly important for new ventures in unpredictable environments. However, as an important organizational factor, the mechanism of leadership style on employee improvisation has not been fully explored. Against this background, the purpose of this study is to examine the impact of entrepreneurial leadership on employee improvisation. Specifically, drawing on cognitive-affective processing system framework and regulatory focus theory, the study investigates the dual mediating role of workplace spirituality and positive affect between entrepreneurial leadership and employee improvisation and the moderating role of promotion focus in such relationships.

Using time-lagged data from 327 leader–employee dyads from new ventures in China, the study tests all hypotheses using hierarchical multiple regression and bootstrapping analysis in IBM SPSS 26.0.

The results reveal that entrepreneurial leadership is positively related to employee improvisation, and this link is mediated by workplace spirituality and positive affect. Additionally, moderated path analysis indicates that promotion focus strengthens the direct effect of workplace spirituality and positive affect on employee improvisation and the indirect impact of entrepreneurial leadership on employee improvisation.

The findings also provide some practical suggestions for managers on how to promote employee improvisation. Managers can promote employee improvisation by cultivating their entrepreneurial leadership. The results also constitute valuable information for new ventures in terms of suggesting steps that can be taken to promote employee improvisation in the workplace, particularly in regard to employees' cognition and affect. In addition, personality traits such as promotion focus should also be considered in recruitment.

The study makes an original contribution by showcasing the complex cognitive and affective mechanism of entrepreneurial leadership on employee improvisation. Through the dual mediating role of workplace spirituality and positive affect, the study expands the research results on employee improvisation and enriches the application of cognitive-affective processing system framework in the entrepreneurship field. The study also provides deeper insights into promotion focus research by exploring the boundary conditions of employee improvisation.

Entrepreneurship has become a widely accepted concept in the past few decades due to its prominent role in economic activity and economic development of a nation. Promotion of entrepreneurship can be ensured with the help of entrepreneurship teaching and learning through higher education institutions. Similarly, entrepreneurship skills play a significant role in the promotion of students’ intentions to become entrepreneurs. This study aims to examine the role of universities and entrepreneurship skills on the entrepreneurial intentions of students.

Business simulation games is taken as mediator between university role and entrepreneurial intentions as well as entrepreneurship skills and entrepreneurial intentions. This research has used Smart PLS to perform a PLS-SEM technique with a data of 378 students from higher education institutions of Malaysia.

The results of data analysis show a positive role of universities and entrepreneurship skills in the promotion of student’s entrepreneurial intentions. Moreover, business simulation games positively mediates the relationship between dependent and independent variables.

Results of this research prove that entrepreneurial skills and university support have a significant part in the promotion of entrepreneurship intentions of students. As students use the electronic resources such as business simulation games, their skills, attitude and practical knowledge is positively enhanced and eventually it positively impacts the intention of students to become entrepreneurs. Therefore, it is believed that promotion of entrepreneurial skills in students via business simulation games and positive role of universities in promoting entrepreneurship will have a significant positive influence on the students’ entrepreneurial intentions.