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The purpose of this paper is to re-evaluate the sustainable attitude-behavior gap by reconsidering the cognitive-rational aspects of consumer purchase behavior. We aim to show how companies can benefit from focusing on hedonic aspects of consumption in their marketing of sustainable products. We claim that consumer culture research needs to examine the link between hedonic, aesthetic, and cognitive-rational aspects of sustainable consumption.

We use the electric vehicle marketing strategy in the United States as an example of an approach to bridge the attitude-behavior gap. More specifically, we focus on the car manufacturer Tesla as an example of marketing a sustainable product.

We find that Tesla’s marketing strategy focuses on aesthetics and hedonics-ludic performance. Similarly to other luxury cars, Tesla markets itself with a full compliment of consumer benefits. Compared to economical electric vehicles, sustainability is not the primary focus of Tesla’s marketing communication strategy.

Sustainable consumption theory benefits from examining the interlinking of hedonic, aesthetic and cognitive-rational aspects product purchasing and use. Future research in the development of sustainable consumption theory in additional complex product categories is needed.

Greater regard for consumer experience in sustainable consumption offers the potential for additional strategies to bridge the attitude-behavior gap and marketing of sustainable goods.

We move beyond the attitude-behavior gap by not only focusing on expressed attitudes of sustainability, but also focusing on the hedonic aspects at play in sustainable consumption.

The expected operational lifespan of modern buildings has become disturbingly short as buildings are replaced for reasons of changing cultural expectations, style, serviceability, locational obsolescence and economic viability. The same buildings, however, are not always physically or structurally obsolete; the materials and components within them are very often still serviceable. While there is some recycling of selected construction materials, such as steel and concrete, this is almost always in the form of down cycling or reprocessing. One significant impediment to reuse is that buildings are not designed in a way that facilitates easy recovery of materials and components. This chapter explores the potential for the recovery of materials and components if buildings were designed for such future recovery, utilizing the strategy of design for disassembly. As well as assessing material waste, this chapter presents research into the analysis of the embodied energy in buildings, highlighting its significance in comparison with operational energy. Analysis at material, component and whole-of-building levels shows the potential benefits of strategically designing buildings for future disassembly to recover this embodied energy. Careful consideration at the early design stage can result in the deconstruction of significant portions of buildings and the recovery of their potential through higher order reuse and upcycling.

Ethical consumption exemplifies thinking locally and acting globally, and the political economy in which it exists makes its ethics problematic. This chapter uses ecotourism to illustrate two aspects of thinking locally in ethical consumption. One is the local institutions and practices that this form of consumption reflects, embodied in the Western commercial capitalism that provides what Westerners consume ethically. Ethical consumption extends the reach of that local capital and its logic. The second is the local understandings and values it reflects, embodied in the desires of ethical consumers and met by commodity producers and the institutions that influence them. Ethical consumption does not, however, only impose local institutions and values globally; but it also shapes local consumers, by portraying individual market choice as an appropriate vehicle for bringing about an ethical world, thereby diverting attention from other sorts of ethical action.

Purpose – In this chapter, we intend to discuss and analyse possibilities and policies for sustainable cities and mobility by linking these issues to ordinary consumption or shopping practices. We argue that sustainability discourses directed towards urban dwellers or citizens tend to express totalizing and exclusionary tendencies that obscure the situated dimensions of mobility practices generated through consumption.

Design/methodology – Through an ethnographically informed exploration of everyday consumption practices we discuss discrepancies between examples of sustainability policies and campaigns on the one hand and mundane consumption practices on the other.

Findings – The chapter concludes that there are some major discrepancies between official sustainability discourses and mundane consumption practices and introduces the concept of the ‘consumover citizen’ as a productive way of discussing sustainability.

Originality/value – Introducing the concept of ‘consumover citizen’ is a novel way of conceptualizing sustainability in terms of who and what moves in the city regarding mobility generated by consumption practices.

A mathematical model for sustainable optimization is presented. The sustainability parameters are linked to end-of-life considerations in product design and development. The sustainability considerations such as total embodied energy, eco-materials selection, CO₂ emission, cost savings due to recycling and reuse including the water savings are presented for helical compression springs used in mattresses.

Previous research suggests that constructions of legitimacy play a central role in the development of markets, yet little attention has been given to how that legitimacy is constructed through the material practices of market actors. This paper aims to address this gap via an examination of cultural intermediaries in the fine wine market of Shanghai.

An interpretive thematic analysis was carried out on data from 13 semi-structured interviews with fine wine intermediaries based primarily in Shanghai (5 wine writers/educators; 5 sommeliers/retailers; 3 brand representatives).

The dimensions of the legitimation of wine were examined, identifying three key themes: the legitimacy of intermediaries as experts; the legitimacy of a particular mode of wine consumption; the legitimacy of the intermediaries as exemplars for not-yet-legitimate consumers. These findings suggest that cultural intermediaries’ personal, consuming preferences and practices are significant to the formation of a new market, and that they must negotiate potential tensions between interactions with legitimate, not-yet-legitimate and illegitimate consumers.

Limitations with regard to generalizability are discussed with regard to potential future research.

The focus on cultural intermediaries and dimensions of legitimation can be used to examine the case of other emerging markets to anticipate the pathways to institutionalizing new forms of taste and consumption practices.

The paper offers an empirical insight into the market dynamics of distinction in the Shanghai wine market and conceptual insight into the importance of cultural intermediaries as exemplar consumers.

In The Accumulation of Capital (2015a), Rosa Luxemburg emphasises the importance of demand realisation in Marx's economics. First, by studying the history of political economy a refutation is provided of the suggested harmony between production and consumption (what came to be called Say's Law) first proposed by Say and J. Mill. Second, in her analysis of Marx's reproduction schemes, Luxemburg identifies the key role of demand constraints, set in the circulation of money. Central to this analysis is how the specific peculiarities of capitalism, such as constraints on the demand for commodities by wage labour, serve to intensify problems associated with Say's Law. The main purpose of this chapter is to consider how a refutation of Say's Law can be established in Luxemburg's treatment of the reproduction schemes that featured in Polish discussions of economic reproduction.

This analysis builds on the examination of Say's Law provided by Trigg (2020) under the confines of simple commodity circulation. Luxemburg's simple reproduction scheme provides a useful starting point for extending this refutation to the arena of capitalism. Core to this approach is how commodity money undergoes wear and tear as money circulates: a phenomenon that is considered by Luxemburg introducing a new department of production for the money commodity. By developing this system, and drawing on Marx's writings in Theories of Surplus Value, part 2 (Marx, 1968), the analysis will provide a systematic exploration of Marx's inevitability theory of crises under capitalism, as an extension of the more established possibility theory of crises under simple circulation.

Purpose: This paper examines a promotional exhibit for the Broadway musical Wicked, entitled “The World of Wicked,” to better understand the ways in which art marketers continue to hail new and existing consumers. Eco’s concept of hyperreality and its relationship to remediation and cultural sustainability are brought to bear upon this phenomenon. As producers utilize new media platforms to reach the consumer, they make the experience of their shows more immediate. Set in the context of a shopping mall, the hyperreality of the exhibit is unpacked and analyzed.

Design: This is an interpretive study using direct observation, participant observation, depth interviews, narrative analysis, and artifact analysis.

Findings: By facilitating embodiment, encouraging intense emotional arousal, and providing a sense of community, “The World of Wicked” is a metonym for Wicked itself. The hyperreal context of the shopping mall facilitates the consumption of fantasy as well as material goods.

Originality and value: The findings of this paper extend theories of hyperreality, adaptation, and remediation into the context of arts. This contribution is foundational to building a larger theory of cultural sustainability.