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This paper describes and illustrates the application of a relatively new approach to assessing the operations management aspects of providing customer service. It presents the results of a customer‐based assessment, the walk‐through audit (WTA), administered on new clients at a recently established law firm. Although the clients rated their services above satisfactory in general, relatively poor performance was noted in four areas. While using the same evaluation instrument, the firm’s senior partners identified a set of like deficiencies, yet consistently ranked the firm’s performance higher than did their clients. Next, the WTA was administered to small samples of new clients at four of Hong Kong’s most highly‐respected and well‐established law firms. Although the benchmarked firms’ received higher ratings for all audited areas, the ratings were statistically significantly higher (p < 0.01) in the four areas of concern. The benchmark results were successful in attracting the attention of the study firm’s partners who agreed that corrective action needed to be initiated relative to the four problem areas.