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Journal of Product & Brand Management, vol. 14 no. 3
Type: Research Article
ISSN: 1061-0421
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Publication date: 1 May 2005
142
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Journal of Consumer Marketing, vol. 22 no. 3
Type: Research Article
ISSN: 0736-3761
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Publication date: 21 March 2008
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Publication date: 26 October 2012
1999
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Journal of Consumer Marketing, vol. 29 no. 7
Type: Research Article
ISSN: 0736-3761
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Publication date: 1 November 2001
372
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Journal of Consumer Marketing, vol. 18 no. 6
Type: Research Article
ISSN: 0736-3761
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