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In this chapter we examine various human resource management (HRM) implications involved in the leadership of fluid teams. Leadership of fluid teams, which are distinguished by their dynamic composition, requires consideration of issues that may not be as pertinent for stable teams. In particular, we focus on the concept of familiarity. Composing and leading teams with members exhibiting varying degrees of familiarity with one another creates obstacles to effective and efficient functioning and may ultimately lead to poor performance. With this in mind, leaders must pay particular attention to issues of coordination, and composition such that a broad range of generalizable teamwork skills exists within the team. Within this chapter, we explain the concepts of fluid teams, team leadership within fluid teams, and other relevant concepts related to the formation of familiarity. Next, we thoroughly review extant empirical and theoretical research within these areas. We identify areas of correspondence among the various concepts and findings of the reviewed studies and generate an integrated model of fluid team leadership. To conclude, we highlight the distinct HRM implications associated with the use, and leadership, of fluid teams.

The purpose of this article is to broaden our understanding of the relationship between footholds and feints, particularly within a context of judo strategy, and propose a framework whereby organizational decision makers might differentiate foothold attacks from strategic feints as competitive moves.

The paper used utilized an inductive approach to framework development using an in-depth case study for contextual explanation of firm rivalry between Nectar and Coca Cola in the Balkans region. To identify the framework dimensions, the paper integrated real options reasoning with game-theoretic and competitive dynamics perspectives. It also used a market multiples approach to conduct a retrospective valuation analysis to support our framework.

The examination of the competitive interplay between Nectar and Coke in the Balkans region provides meaningful intimation of the linkages between foothold moves, feints, and judo strategy techniques. Based on insights from the case, we develop a framework for practical differentiation of foothold attacks from feints.

A limiting factor is that only a case approach to framework development was used. However, we accept that the framework dimensions could have been identified using other methods. Another limiting factor is that our analysis only considered foothold moves for the geographic markets, but not for product markets.

The paper offers management practitioners an operative framework for differentiating foothold attacks from strategic feints.

This unique contribution is the development of an operable framework for practical differentiation of competitive foothold attacks from feints. The extant literature offers no guidance as to how one might differentiate a true foothold attack from a feint. The ability to do so from a competitive standpoint could prove profound for firm success.