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In a recent paper entitled “On Lateral Thinking,” Atkinson (2011) argued that Economics has benefited not only from borrowing ideas from other disciplines such as physics (e.g., Samuelson's Foundations of Economic Analysis, 1947) or psychology (e.g., the growing importance of behavioral economics) but also from applying ideas that appeared in one subfield of Economics to another domain of Economics. As examples of such a cross-fertilization, Atkinson cites duality theory where cost functions were applied to consumer theory or Harberger's (1962) model of tax incidence that was borrowed from international trade theory. Atkinson in fact cited a sentence from his famous 1970 (Atkinson, 1970) article: “My interest in the question of measuring inequality was originally stimulated by reading an early version of the paper by Rotschild and Stiglitz (1970, 1971)” The same parallelism between uncertainty and inequality had been drawn previously by Serge Kolm in his well-known presentation at the meeting of the International Economic Association in Biarritz, France (see Kolm, 1969), which was inspired by his previous work on uncertainty (Kolm, 1966). Atkinson, however, stressed also the need for care in drawing parallels.

Research on relational maintenance of long-distance or cross-residential romantic relationships is limited. Moreover, relatively little is known about relational maintenance among non-marital intimate partners in later life, many of whom prefer to live-apart-together (LAT) rather than cohabit. This research paper examines how older adults from the United States maintain their romantic relationships across residences. The authors conducted a grounded theory study drawing on interviews collected from 22 older adults in LAT relationships. The data revealed that older LAT partners engage in a process of safeguarding autonomy to maintain their partnerships and relationship satisfaction. Two broad strategies were identified: upholding separateness and reshaping expectations. While safeguarding autonomy was paramount, participants also emphasized the importance of having a flexible mindset about the physical copresence of their relationships. The findings have implications for practice, suggesting that creating an interdependent couple-identity may undermine, or at least have little bearing on, the relationship stability of older LAT couples. Future research is needed to determine how LAT experiences among racially/ethnically or socioeconomically diverse samples might differ.

This case exposes students to contingent liabilities, a complex topic they must grapple with in practice, via introduction of the problem of accounting for vacation pay earned but untaken. The case has been tested with both undergraduates and graduates. It is appropriate for students in an intermediate accounting course and can be completed either individually or in small groups. Grappling with issues related to contingent liabilities makes students appreciate the difficulties these present. The case allows students to consider the impact of a policy change on budgeting, firm financials, financial ratios, and the potential reaction from investors and employees. This case forces students to critically think about a little discussed business problem – contingent liabilities. Understanding the variability of a contingent liability and the firm’s handling of it constitutes the primary educational value of the case. Critical thinking and application skills are enhanced by considering the impact of both the existing contingent liability and steps necessary to eliminate it. Firms switching to unlimited vacation policies have been widely discussed in the press of late (Chen, 2020; Fontana, 2017; Henley, 2018; Jackson, 2018).

What are the value theories used by art economists which can help define the field as a unique research program? We categorize the research program in art economics in Lakatosian terms and find that art economists share a value system around art which is that art contains value beyond that of exchange. This difference introduces a “paradox” of value to be addressed (either implicitly or explicitly) by the art economist in practice, in that mainstream economics assumes value is realized through exchange only. We then survey the literature and find evidence to support this value paradox claim. We also find that the art economics research program does not adequately address the potentiality of the state using art as instrumental value and introduce political economy to factor in a self-interested state using art production as a means to reproduce and ideally expand state legitimacy and power in society. We then give two examples of art-statism in practice to illustrate the possibility of art’s instrumentality.

Purpose – This study explores U.S. consumer attitudes toward organic foods in order to demonstrate that multiple and meaningful segments can be identified based on attitudes and beliefs rather than demographics and that a more targeted marketing strategy could likely create a better fit with consumer wants and needs.

Methodology – Q-methodology is employed, in part to demonstrate its usefulness for segmentation purposes.

Findings – Six meaningful segments of consumers are generated based on attitudes toward organic foods: Health Enthusiasts, Organic Idealists, Hoban's Hogwashers, Unengaged Shoppers, Bargain Shoppers, and Cynical/Distrustfuls. These groups vary in attitudes toward organic food, and despite conventional wisdom, exhibit a reasonable match between attitude and purchase behavior. Segments are also generated for viewpoints toward conventionally grown foods, revealing that consumers do not simply hold binary positions (pro-organic, anticonventional), but instead consider each food type on its respective merits. Positioning and media choice strategies are considered for each organic food segment.

Originality – This chapter distinguishes between different types of consumers of organic food by using Q-methodology, with the result being a rich, detailed description of the values and preferences of each group. With these descriptions, the organic food industry can better align its marketing efforts with the priorities of individual consumer groups, rather than their simplistic demographics as are commonly utilized. The chapter also offers a unique perspective on the attitude–behavior gap, revealing that when the attitude is understood in greater detail, the gap appears to disappear.