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In the face of crises, nonprofit organizations (NPOs) have focused on their financial viability but there are other operational aspects to consider (e.g. activity or volunteer involvement). This study aims to investigate whether governance changes made by NPOs in times of crisis have enhanced organizational viability in a broader sense.

Through community-engaged research, the link between governance changes and organizational viability is examined. This study is based on a survey of 10,926 French NPOs and the conceptual framework of societal orientation.

They show that changing governance in the midst of a crisis can protect organizational viability, if the beneficiaries and members remain the core of the strategic target and if the content of volunteering remains stable.

This study, therefore, calls for a better study of the risks of governance changes for internal stakeholders, both at the level of scholars and within the organizations themselves. The results extend recent works on governance change and highlight the relevance of societal orientation in times of crisis.

This study helps to counter the criticisms regularly made about governance (particularly in France) and highlights the importance of maintaining the board of directors in NPOs. It invites NPOs to make decisions that protect their values, mission and beneficiaries at all times.

This study focuses on societal orientation in relation to stakeholder theory, as well as the nonfinancial aspects of viability.

This paper aims to explore consumers’ post-pandemic (COVID-19) motivations for an e-retailer preference in an emerging market like India.

This study applied qualitative methodology to explore the research question, and 44 in-depth interviews were conducted with online consumers. The interviews were transcribed and analysed using open, axial and selective coding strategies.

This study identified seven post-pandemic motivations for consumers’ e-retailer preference, and the motivations were classified into: utilitarian (remote location and fast delivery, product choice and availability, comparative price and discounts and customer service), hedonic (aesthetics of the e-retailer store) and both utilitarian and hedonic (mobile-friendliness and user interface and interactivity).

Creating knowledge post-pandemic period is essential. This study communicates empirical evidence to suggest consumers are motivated through both utilitarian and hedonic motivation for an e-retailer preference in an emerging market. Furthermore, the researchers are encouraged to collect data from more developing countries and test the proposed e-retailer preference factors.

The study offers new knowledge to online retail managers to understand how emerging market consumers prefer an e-retailer and strive to attract and retain customers in the market.

Past studies have highlighted the importance of consumer online shopping motivations and channel preferences. However, there is limited literature investigating how consumers prefer an e-retailer over other e-retailers for online shopping. This study addresses the gap in the existing retailing literature and offers fresh insights into how consumers prefer an e-retailer post-pandemic from an emerging market context.